Massachusetts Creative Jobs

MassHire Job Quest Logo

Job Information

Downeast Cider House Associate Brand Manager in East Boston, Massachusetts

The Associate Brand Manager will work closely with the Senior Brand Manager and support them in developing and executing brand strategies, innovation, and activation across Downeast’s Cider and Beyond Cider platforms. They will own product success and work cross-functionally to champion projects from concept to launch. 

What you'll do:

Project Management 

  • Own and execute key projects that impact marketing as well as cross-functional partners  

  • Key areas include: product innovation & packaging, internal/external communications, digital asset storage, and ad-hoc projects

  • Drive collaboration with other teams, such as sales and product development, to ensure that stakeholders are aligned with the brand's overall strategy

  • Communicate new innovation products and marketing support materials to the sales team to ensure they have proper selling materials

    Campaign Design

  • Conduct research on consumer behavior, market trends, and competitor activity

  • Develop campaign concepts and coordinate with creative services to execute those campaigns

  • Ensure that all marketing activities are consistent with the brand's messaging and strategy

    Data Analysis

  • Help track the marketing budget and ensure that funds are being allocated appropriately

  • Negotiate with vendors or find cost-effective solutions to stay within budget

  • Use data analytics tools to track and analyze the performance of marketing campaigns and make recommendations for future brand strategy decisions

    Who you are:

  • Minimum 3 years of experience working on a brand management team or corresponding work at an agency partner

  • Exceptional interpersonal skills and ability to interact effectively across functions and organizations

  • Experience leading high profile and impactful projects across cross-functional teams 

  • Comfortable working in a fast-paced, entrepreneurial environment

    Bonus points if you have…

  • Defined interaction with sales and customers

  • Experience in beverages with a preference in alcohol

    Don’t check all the boxes? We know there’s no such thing as a perfect candidate, so if this is a role you feel passionate about we encourage you to apply! There's also flexibility on leveling, so if you exceed these qualifications, still apply. At the end of the day, we're simply looking for the best person for the job.

    What we offer:

  • Unlimited paid time off

  • Annual bonus

  • Paid holidays

  • 401k with 4% company match

  • Health & dental insurance

  • Company-provided short term disability

  • Computer reimbursement

  • Cider allowance (how big is your fridge?)

    About Downeast Cider

    We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 120 new teammates and 1.3 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.

    We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.

Powered by JazzHR