Downeast Cider House Associate Brand Manager in East Boston, Massachusetts
The Associate Brand Manager will work closely with the Senior Brand Manager and support them in developing and executing brand strategies, innovation, and activation across Downeast’s Cider and Beyond Cider platforms. They will own product success and work cross-functionally to champion projects from concept to launch.
What you'll do:
Own and execute key projects that impact marketing as well as cross-functional partners
Key areas include: product innovation & packaging, internal/external communications, digital asset storage, and ad-hoc projects
Drive collaboration with other teams, such as sales and product development, to ensure that stakeholders are aligned with the brand's overall strategy
Communicate new innovation products and marketing support materials to the sales team to ensure they have proper selling materials
Conduct research on consumer behavior, market trends, and competitor activity
Develop campaign concepts and coordinate with creative services to execute those campaigns
Ensure that all marketing activities are consistent with the brand's messaging and strategy
Help track the marketing budget and ensure that funds are being allocated appropriately
Negotiate with vendors or find cost-effective solutions to stay within budget
Use data analytics tools to track and analyze the performance of marketing campaigns and make recommendations for future brand strategy decisions
Who you are:
Minimum 3 years of experience working on a brand management team or corresponding work at an agency partner
Exceptional interpersonal skills and ability to interact effectively across functions and organizations
Experience leading high profile and impactful projects across cross-functional teams
Comfortable working in a fast-paced, entrepreneurial environment
Bonus points if you have…
Defined interaction with sales and customers
Experience in beverages with a preference in alcohol
Don’t check all the boxes? We know there’s no such thing as a perfect candidate, so if this is a role you feel passionate about we encourage you to apply! There's also flexibility on leveling, so if you exceed these qualifications, still apply. At the end of the day, we're simply looking for the best person for the job.
What we offer:
Unlimited paid time off
401k with 4% company match
Health & dental insurance
Company-provided short term disability
Cider allowance (how big is your fridge?)
About Downeast Cider
We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 120 new teammates and 1.3 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.
We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.
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