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Avery Dennison Market Development Manager, Digital Apparel Solutions in Dedham, Massachusetts

Company Description


Avery Dennison is Everywhere You Look. Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at


Built on a legacy of innovation and materials science, Avery Dennison has embarked on a new era of opportunity. This is an opportunity to take the functional and traditional label and enable it with digital technologies that can give every item a unique digital identity and digital life.

This “intelligence applied” technology has the capability to enable a world of connected everything. A world where the 'who, what and where' of every physical, become points of irrefutable fact and absolute visibility. Provenance, authenticity, sourcing, history, real-time location; guaranteed for businesses and consumers throughout the entire supply chain and all the way to the home. At its most simple, a company with a legacy in “making labels” becomes a category-leading technology company making the Internet of Things a positive, transformative, world-wide reality for all of us. The label has always told us something about the product. Now it can tell us everything.

In February 2020, Avery Dennison acquired Smartrac, a leading manufacturer of RFID products. Combined with the Intelligent Labels business, we will leverage our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to drive RFID and technology adoption across multiple industries. And we want you to be part of our journey!

Job Description

The Market Development Manager (MDM) is responsible, working closely with our Global Commercial organization, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison digital solutions with customers. You will work closely with the Sales, Product Development, Digital and Innovation teams to identify and evaluate opportunities that convert into new or incremental sales.


  • Identify, assess, develop and manage new programs and business opportunities associated with Avery Dennison’s digital solution solution portfolio, working closely with customer deployment teams to deliver successful commercialization

  • Support the creation and delivery of selling tools and content

  • Communicate and link key value propositions, differentiators to customer with RBIS solutions set

  • Develop and maintain working relationships with business partners at the customers’ organizations

  • Act as a business innovation lead for customers’ and prospects’ strategic digital initiatives such as supply chain transparency and efficiency, digital consumer engagement, etc.

  • Work with prospective customers to identify unmet needs, and present compelling solutions

  • Initiate, determine, and present ROI business case analysis for customer opportunities

  • Surface new ideas, products applications and solution to development teams

  • Collect and prioritize solutions and technical feedback with solution development teams

  • Incorporate knowledge of the industry to partner with stakeholders to develop market right solutions, support materials and pricing recommendations across all digital solutions

  • Stay abreast industry trends by attending trade shows, events, webinars and staying on top of market insights as well as global branding trends via market research reports

  • Collaborate with other business units to evaluate volume, identify trends, ensure quality


  • Bachelor's degree required with a major in Computer Science, Marketing, Business, or a related field strongly preferred.

  • 5+ years of experience in business development or sales.

  • Deep knowledge of the retail apparel market required.

  • Previous experience in commercializing digital/software solutions in consumer or B2B use cases.

  • Basic understanding of typical software elements / architecture that are used in common digital/software solutions.

  • A demonstrated track record in developing and executing new business opportunities.

  • Ability to develop go-to market strategy, as well as execute activities.

  • Have a solid understanding of finance and ROI analysis.

  • Detail oriented, project management and communication skills a must.

  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

  • Excellent interpersonal, written communications, and organizational skills.

  • Ability to travel frequently.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled