Cell Signaling Technology Marketing Manager - Americas in Danvers, Massachusetts
Cell Signaling Technology, Inc. (CST) is a worldwide leader in the development and commercialization of antibodies, assays and research tools. As a company of scientists for scientists, we have developed PTMScan®, a technology to discover protein post-translational modifications, PhosphoSitePlus®, an online resource for investigation of post-translational modifications, and XMT® technology, a proprietary method to develop exceptional monoclonal antibodies. We are fully committed to developing new research tools to help define the mechanisms underlying cell function and disease, thereby broadly accelerating progress in biomedical research and medicine.
We are seeking a Regional Marketing Manager – Americas to join our dynamic marketing team and have responsibility for the Americas region, including US, Canada and Latin/S.America. The role involves working cross functionally with strategic marketing, product management, marketing communications, sales, product development, other commercial partners and manufacturing to develop and execute a regional strategy and requires someone with a strong history of success in the commercialization of highly scientific products.
The Regional Marketing Manager will partner with central and cross-functional marketing and sales teams to develop, manage and execute marketing programs and campaigns for all customers in the Americas, in alignment with the global marketing strategy. S/he will work closely within the marketing and sales ecosystem to design a regional go-to-market plan that aligns and scales to the corporate strategy and sales objectives, while also reflecting the local customer needs and market trends. Key objectives include collecting and synthesizing regional insights, developing and executing relevant regional/local marketing activities with excellence, and measuring regional business impact to optimize.
Create a comprehensive regional marketing plan that is aligned with Global while also considering global/regional/local nuances, requirements and market dynamics to meet the region’s annual operating plan
Strategically align with local and HQ cross-functional marketing teams to inform, influence and/or evolve global programs and campaigns with valuable metrics and input based on local market requirements, trends and understanding
Create a connected, customer-first experience of awareness and demand by executing and supporting local activities, including but not limited to, in-person and virtual events, digital and social marketing, KOL development, demand campaigns, and channel programs, that move accounts through the sales funnel & support local business unit growth
Enable, communicate, and educate the sales team and stakeholders on campaign-related objectives, deadlines, tasks, and KPI performance, and then manage execution accordingly
Build customer targeting plans and databases for regional sales team
Develop and ensure that Tier 3 customer outreach campaigns are successful in driving growth for the region
Serve as the primary liaison between field sales and corporate marketing
Collect, measure, evaluate and report quantitative and qualitative data from all regional/local campaigns; owns post-event and campaign ROI analysis and maintain and monitor lead flow through the pipeline
Manage campaign calendar, logistics, budget, vendors, tracking feedback and leads, reconciling invoices and POs, and timelines.
Provide regional/local recommendations to centrally-managed budget while also tracking local spend
Own and manage any local agency partners
Support all company initiatives, share best practices and serve as an advocate and information source for all marketing
Collaborate with Commercial Operations in order to support metrics for lead dashboards and quarterly business reports
Other related duties as assigned
BS in Business discipline
3+ years of experience in a regionally focused marketing role
Experience working with global sales channels and distributors
Experience with channel and B2B marketing programs
Knowledge and understanding of marketing funnel and opportunity tracking, metrics and ROI
Experience forecasting, managing budgets, allocating and optimizing spend across tactical channels
Experience with the marketing frameworks
Excellent communication skills
Ability to manage multiple projects and work under tight deadlines when necessary
Ability to build strong cross-functional relationships
Strong problem-solving skills and willingness to think outside the box
Ability to work in a dynamic and fast-paced environment
Cell Signaling Technology, Inc. is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.
External Company URL: https://www.cellsignal.com/
Street: 3 Trask Lane