Emerson Hospital Vice President of Strategic Marketing in Concord, Massachusetts
The Vice President of Strategic Marketing is responsible for setting the external and internal marketing agenda for Emerson Hospital. Reporting to the Senior Vice President, Planning & Chief Strategy Officer, this position is responsible for marketing strategy development and operational implementation for the Hospital’s Marketing Department including marketing, brand, digital, social media and public relations activities.
The Vice President position requires a strategic communications perspective, a business orientation, an understanding of the relevant array of functions, a focus on staff performance, and a high level of productive engagement with the organization's stakeholders.
The Vice President is responsible for planning, development, implementation, and monitoring of marketing, media relations, and digital strategies for the Hospital. This position will work with executive leadership, service line managers, and other stakeholders to ensure that all marketing initiatives are aligned and support strategic goals of the Hospital.