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WWLP-TV Digital Producer in Chicopee, Massachusetts

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air. -Ensures that all content meets company standards for journalistic integrity and production quality -Builds and calendars digital campaigns to promote local shows and specials. -Writes stories for the web and other digital platforms -Performs other duties as assigned -Finds new ways to use Social Media and our website to engage with viewers Requirements & Skills: -Develops and leads winning strategy for station content -Expert understanding of Facebook, Twitter, and other social media platforms -Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines -Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television -Determines a story's emphasis, length, and format, and organizes material accordingly -Research and analyze background information related to news stories in order to be able to provide complete and accurate information -Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions -Pitches on-brand local and trending stories during morning meetings -Checks reference materials such as books, news files or public records to obtain relevant facts -Shoots and edits content for on-air and digital -Produces reports for all platforms -Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred -Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred -CSS, Flash and other relevant technology skills is a plus -Maintain positive work environment through active team participation and cooperation with co-workers in all departments -Responds positively to feedback Hiring salary: $30,000-40,000 Full-time/ 40 hours/ Monday through Friday Educational Level Required: High School/GED, Associates Degree, Bachelors Degree Refer to this link to apply:\_REQ-12909