Night Shift Brewing Vice President of Sales in Chelsea, Massachusetts
At Night Shift Brewing, we aim to craft better beverages. The ideal candidate will join the leadership team of our fast growing Boston brewery.
The Vice President of Sales will oversee Night Shift's sales department and distributor network. They will be solely responsible for delivering results as measured by the following metrics: Revenue ($), Category Mix (%) and Placements in Key Accounts (% of target list). To be successful the candidate must have proven success in sales forecasting and planning by geography and SKU, over various periods of time (month/annual/3YR plan), understand how to tell stories and connect with consumers, as well as be effective in engaging distributor support and execution. The VP of Sales is responsible for creating sales goals and KPIs that ladder up to meet the overall business objectives and growth targets.
Winning at this level will require the candidate to be an outside the box thinker and someone willing to challenge the status quo. It is also important that the person be a mentor to their peers and direct reports, encourage collaborations and knowledge sharing. The candidate must also be responsible for the financial budget on both the marketing and sales organization ensuring that they drive real impactful return. The position reports directly to the President/Co-Founder and works in close partnership with other department leaders.
Essential Duties and Responsibilities:
Develop and implement sales strategies, tools, goals, and methods that support the brand and overall business objectives
Build, foster and maintain strong relationships with wholesaler partners and key retailers
Designs sales strategies that align with our distributors to increase Night Shift's share of mind, points of distribution, and sales velocity while also adding value to our distributor partners.
Consistently assess the effectiveness and impact of marketing on sales goals
Collaborate with other department leaders to plan, assess, and achieve company objectives
Optimize wholesaler marketing funds as a tool to meet and exceed Revenue ($), Category Mix (%) and Placements in Key Accounts (% of target list) goals
Develop and maintain strong relationships with Key accounts to maximize value for the buyer and the Night Shift brands.
Develop and maintain the highest quality standards of retail executions in order to deliver annual sales goals.
Maximize brand awareness and seek opportunities to collaborate with others via sponsorships or partnerships
Constantly evaluate the product mix, pack types, skus, price points of our product lines. Seek ways to ensure profitability while also driving long term growth.
Ensure that NSB story is appropriately understood and embodied by everything we do and by internal and external people
Develop future growth and market expansion strategies.
Regularly analyze brand health using various tools, focus groups, data, and insights to ensure Night Shift continues to be a market innovator.
Holds the team accountable for deadlines & sales targets while ensuring the work is of the best quality to rise against the noise.
Allocate resources to maximize impact
Train, coach and elevate your direct reports to become the next generation of leaders at Night Shift
Education & Experience:
15+ years of experience in progressively responsible sales and marketing roles within the beverage/alcohol industry
Proven success growing beverage sales to a minimum of 1M cases sold
Extensive team leadership and management experience
Previous experience working directly for a company founder/president
Proven ability to create high growth sales team that exceed industry averages
Demonstrable experience designing and implementing successful marketing campaigns
Strong analytical and problem-solving skills proven ability to think outside the box
Strong relationships and network amongst distributors and retailers (deep chain grocery experience is a must).
Thrive in a fast evolving, always changing environment
Demonstrated knowledge in using data, research, and consumer insights to drive decision making
Previous experience working with the Sheehan Family Companies is a big plus
Have a pulse on the marketplace for craft beer, alcoholic beverages as well as non-alcoholic products in order to identify key opportunities and challenges on the road ahead.
Ability to think strategically with creative, profitable results
Exceptional ability to make difficult decisive decisions in complex environments
Exceptional ability to prioritize and manage multiple projects within deadlines
Ability to translate high level ideas into actionable plans
Exceptional communication skills including, but not limited to, written, spoken, presentation, interpersonal, and rapport-building
Strong analytical, technical, and process improvement skills
Exceptional computer skills including experience with Google Drive, VIP, Encompass, IRI, Lilypad, and more
Goal, process, and timeline-oriented
Creative, curious thinker. Always learning.
Practice critical, proactive, universal attention to detail
Carry a strong sense of grounded optimism, curiosity, and commitment to fun
Collaborate, communicate, and succeed as a team
Demonstrate trust, respect, and a drive for continuous self-improvement
Work with a focused balance of urgency and patience
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