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Kayem Foods, Inc. Senior Brand Manager in Chelsea, Massachusetts

Kayem Foods is looking for a brand manager to lead the identification, development and launch of new products, as well as create and execute annual marketing plans (consumer, trade and advertising) to support new and existing business.

Principal Accountabilities:

  • Lead the development and execution of marketing strategies and plans for assigned product lines

  • Manage and execute consumer marketing plans for assigned product lines from brief creation to plan execution including media, consumer research, instore, website, social, PR and consumer promotions

  • Lead collaboration with R&D team to develop multi-year product plan that delivers product category innovation and helps to achieve company growth goals

  • Build compelling business cases that demonstrate a deep understanding of consumer insights, unmet needs, marketplace trends, competitive environment and customer interest

  • Develop and launch new products, managing cross functional teams made up of internal and external resources (R&D, operations, finance, sales, packaging design, research, agency partners, etc.)

  • Become the business expert on assigned business segment, brand and competition to guide annual marketing plans and ongoing business planning, as well as volume forecasting

  • Conduct analysis of business results/trends and recommend appropriate course of action

  • Work closely with sales partners to develop strong account trade plans to support product line annual planned volume

  • Manage marketing budgets to support recommended activities

  • Identify, evaluate and manage external agencies and resources

Minimum qualifications:

  • Bachelor’s degree; MBA strongly preferred

  • 4+ years of marketing experience preferably in consumer-packaged goods

  • Strong analytical orientation

  • Exceptional written and oral communication skills

  • Excellent project management skills

  • Highly collaborative within a diverse, cross functional team

  • Thrives in unstructured environments

  • Self-starter who can operate at a strategic level, and is more than willing to roll up their sleeves to advance project work

Kayem Foods is a family owned and operated craft meat business that has been making New England’s favorite franks, sausages and prepared meats in Chelsea, Mass. since its founding by Kaz Monkiewicz back in 1909. The Monkiewicz family has been perfecting its craft for four generations following one simple philosophy: to only make food they would share with their own friends and family. Kayem Foods brands include Kayem, Kayem Fenway Franks, McKenzie Natural Artisan Deli and al fresco all natural chicken, as well as 9 other local brands.

Principal Accountabilities:

  • Lead the development and execution of marketing strategies and plans for assigned product lines

  • Manage and execute consumer marketing plans for assigned product lines from brief creation to plan execution including media, consumer research, instore, website, social, PR and consumer promotions

  • Lead collaboration with R&D team to develop multi-year product plan that delivers product category innovation and helps to achieve company growth goals

  • Build compelling business cases that demonstrate a deep understanding of consumer insights, unmet needs, marketplace trends, competitive environment and customer interest

  • Develop and launch new products, managing cross functional teams made up of internal and external resources (R&D, operations, finance, sales, packaging design, research, agency partners, etc.)

  • Become the business expert on assigned business segment, brand and competition to guide annual marketing plans and ongoing business planning, as well as volume forecasting

  • Conduct analysis of business results/trends and recommend appropriate course of action

  • Work closely with sales partners to develop strong account trade plans to support product line annual planned volume

  • Manage marketing budgets to support recommended activities

  • Identify, evaluate and manage external agencies and resources

Minimum qualifications:

  • Bachelor’s degree; MBA strongly preferred

  • 4+ years of marketing experience preferably in consumer-packaged goods

  • Strong analytical orientation

  • Exceptional written and oral communication skills

  • Excellent project management skills

  • Highly collaborative within a diverse, cross functional team

  • Thrives in unstructured environments

  • Self-starter who can operate at a strategic level, and is more than willing to roll up their sleeves to advance project work

Kayem Foods is a family owned and operated craft meat business that has been making New England’s favorite franks, sausages and prepared meats in Chelsea, Mass. since its founding by Kaz Monkiewicz back in 1909. The Monkiewicz family has been perfecting its craft for four generations following one simple philosophy: to only make food they would share with their own friends and family. Kayem Foods brands include Kayem, Kayem Fenway Franks, McKenzie Natural Artisan Deli and al fresco all natural chicken, as well as 9 other local brands.

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