Beth Israel Lahey Health Associate Director of Philanthropy Marketing, BILH in Charlestown, Massachusetts
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
Day (United States of America)
The Associate Director, Philanthropy Marketing supports the development and implementation of philanthropic marketing, branding, and promotional efforts to enhance the image and reputation of Beth Israel Lahey Health (BILH) and all member institutions to drive donor engagement and philanthropic revenue. Tasks include but are not limited to: project management of marketing initiatives, production, cause marketing and special program support.
The Associate Director, Philanthropy Marketing maintains close and collaborative working relationships with all system and hospital philanthropy leadership and frontline fundraisers, department administrators, board members, donors, BILH Marketing Communications, internal communications and External Relations teams in support of philanthropic objectives.
The Associate Director, Philanthropy Marketing:
• Supports the promotional efforts of comprehensive philanthropic campaigns across BILH and its affiliate hospitals.
• Leads the project management of print, video, email, digital, web and social media initiatives. This includes monitoring project schedules and budgets, working closely with internal BILH departments and third-party vendors, participating in the planning of video and photo shoots, and supporting the production, approval process, and execution of key projects.
• Ensures the integrity and consistency of system and affiliate messaging and brand style guide standards.
Oversee the project management and execution of integrated philanthropic marketing channels including design, production, digital, video, advertising, print, and social media. Ensure programs are benchmarked and provide competitive differentiation to set first-class standards of marketing programs.
Secure approvals and ensure waivers and documentation for use of imagery, quotes, and other content aligns with legal and compliance standards. Track and maintain all documentation in a standardized system.
Create and disseminate consistent and “on brand” philanthropic marketing materials. Support the development, design and production of collateral, online and offline multimedia that reflect consistent branding standards and drive philanthropic revenue.
Support the marketing strategy for all BILH and affiliate hospitals’ campaign marketing and fundraising materials, serving as the expert on social media, email and web initiatives, as well as branding, design, and advertising. Support the development and maintenance of a fiscal year editorial calendar to drive comprehensive messaging by audience through integrated communication channels.
Serve as content expert for branding guidelines.
Work with donor relations, events, and communications teams to develop creative stewardship tools and donor marketing materials to support fundraising objectives. Implement metrics and tracking to assess ROI and program refinement to meet clearly articulated goals.
Support cause marketing efforts and digital fundraising programs. Supports fundraising programs including the Boston Marathon team.
Support project management for creative design and production of materials to support frontline fundraisers and philanthropic goals.
Conduct industry benchmarking to ensure competitive differentiation and best-in-class marketing programs.
Other tasks as assigned.
Bachelor’s degree required.
Licensure, Certification & Registration:
3-5 years related work experience required. Project management experience is required.
Skills, Knowledge & Abilities:
Must demonstrate teamwork, resourcefulness, results orientation, optimisim, and trust.
Experience in marketing, communications, event management and donor/customer relations in large, complex institution.
Strong verbal and written communication skills.
Strong organizational skills and demonstrated excellence in problem solving, superior attention to detail, ability to coordinate multiple projects across a broad group of staff.
Experience with Microsoft Office applications (especially powerpoint, word and excel).
Preferred Qualifications & Skills:
Ability to work in fast-past paced institution within the dynamic health care environment.
Dept/Unit Specific Skills:
Ability to work occasional evenings and weekends as required.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
Beth Israel Lahey Health
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