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Point32Health Vice President Marketing, Government Markets in Canton, Massachusetts

Who We Are

Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities.

Job Summary

The Vice President of Marketing for Government Markets is a forward thinking digitally enabled leader who will fill a key leadership role on the Point32Health marketing and brand team with dotted line reporting to the President, Government Markets.

This leader will have accountability for the marketing strategy, lead generation (aligning with sales and brokers), media evaluation and placement, agency relationships, creative team and communication strategy for our Medicare, Medicaid, Dual Eligible and Exchange businesses, as well as leadership for our martech plan and evolution.

In this capacity, the Vice President will collaborate with sales and line of business leaders to meet the annual growth plan, enable successful new product launches, and ensure plans achieve lead generation goals for our annual enrollment. This leader will also help formulate and deploy omnichannel communication plans that help both potential and new members learn, shop, and enroll in a plan, as well as spearhead advanced segmentation efforts that will result in higher levels of engagement and retention within our established member base.

The Vice President of Marketing for Government Markets will also lead the deployment of the Specialty Products portfolio within the respective & appropriate line of business, defining the marketing strategy, product launch and broker/member engagement strategy. The Vice President will oversee a team of marketing leaders, the marketing analysis and martech team for Government Markets; partner with departments across the broader Point32Health organization; and lead interaction and strategy with our external agencies to deliver on our growth strategy.

Key Responsibilities/Duties – what you will be doing

DUTIES/RESPONSIBILITIES – what you will be doing (top five) :

  • Delivering on the strategy for and all aspects within the marketing plan on an annual basis; including achieving lead generation targets/CPL/brand health targets

  • Designing and implementing the marketing strategy for new products, sunsetting of retired products and/or migration of products on a continual basis to new market segments and geographies

  • Executing on operational excellence, through matrix organizational partnerships

  • Curating and cultivating partnership relationships

  • Overseeing a team of marketing managers, responsible for product marketing, advertising and social media, broker and sales enablement marketing strategy, events and sponsorship strategy, marketing technology and analytics

  • Other duties and projects as assigned.

Qualifications – what you need to perform the job

QUALIFICATIONS – what you need to perform the job


  • Bachelor’s Degree in Business Administration or equivalent business experience required

  • MBA or other related master’s degree preferred

EXPERIENCE (minimum years required) :

  • A minimum of 10 years in health care industry, with expertise in health insurance

  • Prior responsibility for lead generation, CPL, marketing budget and management

  • Experience leading a team of talented colleagues (25+) and both attracting and retaining talent to the organization

  • Experience working within a matrixed organization, where direct accountability is required, but responsibility may lie elsewhere


  • Strong financial acumen

  • Strong analytical and problem-solving skills

  • Ability to influence across levels of the organization including senior leadership

  • Strong negotiation skills

  • Ability to delegate well and to deliver individually, when required

  • Ability to work independently and as part of a large team

  • Transparent and direct communication skills

WORKING CONDITIONS AND ADDITIONAL REQUIREMENTS (include special requirements, e.g., lifting, travel) :

  • Must be able to work under normal office conditions and work from home as required.

  • Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.

  • May be required to work additional hours beyond standard work schedule.

  • May require travel, as needed, for partnership and customer meetings

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.Management retains the discretion to add to or change the duties of the position at any time.

Commitment to Diversity, Equity & Inclusion

Point32Health is committed to making diversity, equity, and inclusion part of everything we do—from product design to the workforce driving that innovation. Our DEI strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

COVID Policy

Please note: As of January 18, 2022, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At Point32Health, we strive to be a different kind of nonprofit health and well-being company, with a broad range of health plans, and innovative tools that make navigating health and well-being easier, guiding our members at every step of their health care journey to better health outcomes. We are committed to providing high-quality and affordable health care, improving the health and wellness of our members, and creating healthier communities across the country. The Point32Health name is inspired by the 32 points on a compass. It speaks to the critical role we play in guiding and empowering the people we serve to achieve healthier lives. Our employees are hard-working, innovative, and collaborative. They look for opportunities to grow and make a difference, and they help make us strive to be one of the Top Places to work in New England.