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Inspire Brands Sr. Specialist, Content in Canton, Massachusetts

Responsible for authoring, editing and managing content (copy, images, video) for Dunkin’, Baskin-Robbins and Combo Restaurants using Adobe Experience Manager (AEM) for internal/external website based on brand guidelines and stakeholder input.


  • Selecting predefined templates and components to generate new content, or edit existing content, on a page.

  • Assisting in gathering requirements and assessing content authoring needs of a given project.

  • Migrating and translating copy documents and media into AEM templates and components and configuring them.

  • Working with subject matter experts to define their content needs and providing strategic content recommendations and writing/editing support.

  • Ensure content is consistent in voice/tone/construction and technically correct.

  • Moving, copying, or deleting content pages, assets, etc.

  • Publishing (or unpublishing) pages, assets, etc.

  • Creating experience fragments for a personal experience to the end user.

  • Managing assets and images in the Adobe Digital Asset Manager.

  • Targeting a specific set of keywords (tagging) for all content for search engine optimization and personalization.

  • Ability to quality check content, search, personalization and tagging within AEM to ensure end users visibility to appropriate content.

  • Providing feedback on user experience, copy, and design discrepancies.

  • Performing browser and device compatibility testing for authored pages.


  • Bachelor’s degree in English, Journalism, Communications, or related field

  • 2+ years of professional experience authoring and writing for websites, mobile apps, software, or other digital platforms.

  • Excellent writing and communication skills; the ability to write clearly, concisely and ensure consistency across all content.

  • Editing and proofreading skills are necessary.

  • Content management with Adobe Experience Manager (AEM) platform (DAM, sites, experience fragments) preferred or equivalent CMS. Excellent organizational/time management, attention to detail, and planning/prioritization skills.

  • An energetic team player and driven self-starter, with a positive mindset, excellent work ethic and excellent interpersonal skills.

  • Strong teamwork and collaborative capability.

  • Responsiveness to improving the user experience.

  • Experience with Adobe Creative Suite, particularly Photoshop, for image formatting and editing.

  • Proficiency with Microsoft Office 365.

Imagine a place where all day long people talk about ice cream, eat ice cream, and even dream ice cream. That’s us. That’s Baskin-Robbins. Now, image a place where you can work with ice cream. Even Sweeter.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.