Point32Health Senior Manager, Product Marketing (Commercial) in Canton, Massachusetts
We enjoy the important work we do every day on behalf of our members.
Please note: As of Nov. 1, 2021, full vaccination against COVID-19 is required to enter any Point32Health office or if, on behalf of Point32Health, you are meeting in-person with individuals outside of a Point32Health office. As of Dec. 8, 2021, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Point32Health has created a new role to support and guide the product marketing team for the Commercial Division – driving product awareness and engagement to brokers, employers and members of our employer-sponsored products, as well as the individual market. This role reports to the Director, Strategic Marketing & Creative Services for the Commercial Division – and supports both product portfolios of Harvard Pilgrim and Tufts Health Plan.
S/He will play a key role is representing the Commercial Division’s portfolio across internal and external audiences (B2B and B2C) – to ensure that value propositions and messaging are compelling, translate value and support the overall positioning of the Commercial Division. S/he will lead a team of talented product marketers who focus on key programs and services of the Commercial Division; however, this role will also help to ensure these discreet programs connect to the Division’s overall position (through content, promotions and strategy) and priorities (business goals and seasonality). S/he will also look for opportunities for cross-promotion of products and services that are timely (opportunistic and/or seasonal) to maintain relevancy for all products.
Work closely with Director, Strategic Marketing to support the development of plans and programs that best represent the Commercial Division to external customers to enhance broker engagement, drive employer-group group, individual member acquisition
Mentor the product marketing team to work collaboratively to identify cross-promotion opportunities of complementary products and services and/or uncover new communications and marketing approaches for defined programs and services
Partner with the Director, Strategic Marketing, to define planning and execution needs of open enrollment and key account support across the business
Partner with Director, Strategic Marketing to ensure all external content and presentations are consistent and compelling in channels such as RFP/RFI requests, slide library, external and internal events, and executive team needs.
Work collaboratively with Marketing and Product teams to define overall strategy of programs, services and benefits to enhance the overall portfolio positioning strength – across all geographic markets
Serve as a key contact and partner for organization-wide initiatives related to communications to employers or members of the Commercial Division (e.regulatory, pandemic, policy)
Special projects as assigned
Position is based in Canton, MA - flexible working arrangements are available to accommodate both in office and remote work preferences
EDUCATION: (Minimum education required)
Four (4) year degree in communications, marketing or another relevant field
Advanced degree preferred
EXPERIENCE: (Years of experience)
7 - 10 years of relevant professional experience, with at least 6 years managing direct reports
Experience and comfort working with product and sales organizations
Experience with regulated industries is desirable
SKILL REQUIREMENTS: (Include interpersonal skills)
Resourceful; ability to problem solve
Confident and skilled at building consensus (verbal and written)
Comfort and success leading a team – including clarity of priorities and delivering constructive feedback to enhance outcomes
Proven experience managing complex projects with competing deadlines
Ability to work independently and part of cross-functional teams
Strong writing and content development skills for a variety of formats and audiences
Comfortable with ambiguity and defining next steps to achieve goals and objectives
Comfortable with presenting information to peers and senior leaders – in an effective manner
An appreciation for evolution and refinement to improve or change outcomes
Knowledge of the entire Microsoft suite of office tools, including PowerPoint, Word, and Excel; basic design principles for brand adherence
What we build together changes our customer's health for the better. We are looking for talented and innovative people to join our team. Come join us!
As of Nov. 1, 2021, full vaccination against COVID-19 is required to enter any Point32Health office or if, on behalf of Point32Health, you are meeting in-person with individuals outside of a Point32Health office. As of Dec. 8, 2021, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
At Point32Health, we strive to be a different kind of nonprofit health and well-being company, with a broad range of health plans, and innovative tools that make navigating health and well-being easier, guiding our members at every step of their health care journey to better health outcomes. We are committed to providing high-quality and affordable health care, improving the health and wellness of our members, and creating healthier communities across the country. The Point32Health name is inspired by the 32 points on a compass. It speaks to the critical role we play in guiding and empowering the people we serve to achieve healthier lives. Our employees are hard-working, innovative, and collaborative. They look for opportunities to grow and make a difference, and they help make us strive to be one of the Top Places to work in New England.