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Point32Health Marketing Specialist in Canton, Massachusetts

Who We Are

Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities.

Job Summary

The Marketing Specialist, with oversight from the Senior Marketing Manager, provides daily and ongoing project support to the acquisition marketing team for all external communications activities including current/future direct mail and digital marketing campaigns; print collateral, advertising; field-based and community activities such as events and sponsorships; and sales materials management. The Marketing Specialist will also provide administrative support to the Marketing, and Field Sales team in the areas of collateral inventory management, record keeping, maintenance of project status reports, coordination with external vendors/partners and other internal partners as needed, budget tracking, invoice, and PO processing, and ensures the accuracy of the information is compliant with corporate requirements and Medicare Marketing Guidelines.

Key Responsibilities/Duties – what you will be doing

  • Campaign and Marketing Project Support

  • Works with team to support acquisition projects across consumer audiences (e.g., New to Medicare, Annual Election Period) and regions (CT, NH)

  • Works with team too support Brand awareness projects across consumer audiences, providers, and Sales channels.

  • Supports team with key daily activities such as content reviews, securing vendor quotes and schedules, and ensuring projects stay on schedule.

  • Participates in weekly status meetings – internally and with key outside partners.

  • Works with Senior Manager on special projects, as needed.

  • Ensures list suppression data files and other data requests are fulfilled in a timely manner.

  • Utilizes customer relationship management software ( for campaign set up, management and optimization.

  • Develop content ideas, review copy for communication materials to ensure accuracy and relevance, including, but not limited to website, direct mail, broadcast TV, print, radio, digital, and plan specific collateral.

  • Materials Management (Proofing, Inventory, Fulfillment)

  • Reviews materials to ensure consistency with strategy, tone, brand, and regulatory requirements.

  • Monitors inventory levels of all printed acquisition materials (in house and at fulfillment center)

  • Supports the development and distribution of all acquisition materials as needed including sales kits collateral, event materials, print advertising, sponsorship materials and promotional items.

  • Manages the development and distribution of sales and product materials for the broker community.

  • Facilitates and oversees all internal copy center requests for acquisition marketing team.

  • Helps ensure all acquisition department files are up to date and easily accessible via designated servers, portals, and other systems.

  • Work with marketing team, designers, and vendors to ensure visual identity of member communication materials is consistent, meets objectives, enhances the content, and adheres to marketing standards and brand.

Qualifications – what you need to perform the job

Education, Certification and Licensure

  • Four (4) year college degree required; preference for BA/BS in marketing, communications, or advertising.

Experience :

  • Seeking an individual with at least 2 – 4 years professional experience.

  • Health care (or other highly regulated industry) experience is highly desirable

  • Consumer marketing

Skill Requirements

  • Thorough understanding of the principles of communications and marketing – preferably for consumers.

  • Basic knowledge of branding, design principles and print production – highly desirable, but not required.

  • Comfortable with light writing and content development – for clarity and audience.

  • Must be flexible and highly adaptable to shifting priorities and demands.

  • Comfortable working independently as well as within a team environment

  • Proactive and detail oriented.

  • Mature attitude and professional demeanor.

  • Working knowledge of MS Office, Internet-based research, and Adobe Reader.

  • Basic accounting skills to ensure accuracy of budget submissions and invoice tracking.

  • Comfortable supporting a team and juggling multiple activities, simultaneously.

Working Conditions and Additional Requirements :

  • Must be able to work under normal office conditions and work from home as required.

  • Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.

  • May be required to work additional hours beyond standard work schedule.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Management retains the discretion to add to or change the duties of the position at any time.



Commitment to Diversity, Equity & Inclusion

Point32Health is committed to making diversity, equity, and inclusion part of everything we do—from product design to the workforce driving that innovation. Our DEI strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

COVID Policy

Please note: As of January 18, 2022, all employees — including remote employees — must be fully vaccinated. This position will require the successful candidate to show proof of full vaccination against COVID-19. Point32Health is an equal opportunity employer, and will consider reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At Point32Health, we strive to be a different kind of nonprofit health and well-being company, with a broad range of health plans, and innovative tools that make navigating health and well-being easier, guiding our members at every step of their health care journey to better health outcomes. We are committed to providing high-quality and affordable health care, improving the health and wellness of our members, and creating healthier communities across the country. The Point32Health name is inspired by the 32 points on a compass. It speaks to the critical role we play in guiding and empowering the people we serve to achieve healthier lives. Our employees are hard-working, innovative, and collaborative. They look for opportunities to grow and make a difference, and they help make us strive to be one of the Top Places to work in New England.