Job Information
Dunkin' Intern, Baskin Robbins Marketing - Summer 2023 in Canton, Massachusetts
RESPONSIBILITIES:
o Support the Baskin-Robbins brand marketing/strategy team
Assist in the execution of product marketing and brand-building programs/tactics to drive sales/profit growth – focus on flavors, sundaes, beverages and cakes based on business need.
Collect and analyze consumer insights, competitive intelligence, and market trend data, including completing competitive visits, market research and meeting with cross-functional teams.
o Support the development of integrated marketing plans, including social media support, consumer and crew engagement.
Ensure consistency in brand voice across all marketing channels and brand extensions.
RESPONSIBILTIES:
Support the Baskin-Robbins brand marketing/strategy team
Assist in the execution of product marketing and brand-building programs/tactics to drive sales/profit growth – focus on flavors, sundaes, beverages and cakes based on business need.
Collect and analyze consumer insights, competitive intelligence, and market trend data, including completing competitive visits, market research and meeting with cross-functional teams.
Support the development of integrated marketing plans, including social media support, consumer and crew engagement.
Ensure consistency in brand voice across all marketing channels and brand extensions.
QUALIFICATIONS:
Prior intern experience in Marketing, Advertising, Public Relations, or related field preferred
Pursuing a Bachelor or Graduate Degree in Marketing, Business, Communications, or relevant field