DXL Group Copywriter in Canton, Massachusetts
GENERAL SUMMARY: The Copywriter is responsible for developing innovative and strategically-driven product copy. This copy will achieve marketing objectives, highlight the DXL Difference and communicate brand messaging in a unique and persuasive way.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Develop copy consistent with our Style guidelines and brand voice that drives traffic and transactions on across all channels
Collaborate team to effectively meet project objectives, schedules and deadlines
Monitor content through all stages of production
Execute specific creative requests received from teams at a rapid pace to meet the heightened demands of a fast-growing, dynamic business
Excel at writing clear, concise, clever + compelling copy
Able to create concepts and copy that directly answer strategic direction
Work with Copy Manager to deliver the brand tone across the site to highlight the DXL Difference
Coordinate and maintain content guidelines and style guides
3-5 years of related work experience in a retail advertising e-commerce setting
BA/BS in English, Journalism, Advertising, Communications or similar degree or equivalent experience
Stellar communication skills and excellent written English, including proper spelling and grammar and proofreading skills
Have a passion for fashion with clothing, shoes and accessories construction knowledge
Experience developing digital, print + website content
Proven SEO knowledge and usage
Copy database knowledge helpful; PlumSlice platform a plus
Intelligent thinking, strong organizational skills and accuracy
Provide a portfolio with work examples
Strong written and verbal communication skills.
Ability to juggle a number of projects at any given time.
Attention to detail and exceptional organizational and time-management skills.
Ability to work effectively in a collaborative team environment.
Ability to develop innovative and strategically driven concepts and finished copy to communicate our brand message in a unique, memorable and persuasive way
Collaborative, resilient and open to ideas and feedback from creatives and project stakeholder
- DXL Group Jobs