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Inspire Brands Associate Marketing Manager, Consumer Products Group-Dunkin' and Baskin-Robbins in Canton, Massachusetts

The Retail Business Development Team licenses the Dunkin’ and Baskin-Robbins brands to CPG and service companies, to bring them to consumers beyond our traditional restaurants. The goal of the team is to generate revenue and build brand loyalty by making our brands widely available where, when and in the forms consumers desire.

• This team member position is a key point of contact between retail licensed partners and DBI/Dunkin’.

• This position assists in the development and execution of marketing programs that are strategically aligned to drive Dunkin’ businesses in both CPG and restaurant environments


  • Responsible for management of external retail licensed partners with product line sales between approx. $5M and $30M

  • Collaboration with licensees to deliver yearly plans and objectives

  • Build marketing and product launch plans

  • Identify new products and avenues for growth

  • Coordinates monthly, quarterly and yearly financial forecasts and targets

  • Present brand plans, marketing activity and guidelines to retail license partner management

  • Train retail license partner sales and management teams on brand categories

  • Track progress against plans and work with retail licensees to align on activities and actions to achieve goals

  • Collaborate with licensed partners and brand teams in development of new product innovation and launch activities

  • Utilize consumer, market and industry data to make informed decisions about potential growth areas

  • Assist managers with management of larger license partners

  • Manage day to day activity, creative development and execution for a variety of marketing programs that will drive restaurant traffic and channel sales , attract new consumers, and incent purchase

  • Collaborate with Integrated Marketing and/or other CPG business teams to drive cross-channel or product-focused events

  • Measure and analyze program results to assess business impact and opportunities for improvement

  • Track monthly revenue and spending


  • Bachelor’s degree in Marketing, Business or related field; additional education (MBA) a plus

  • 5+ years of consumer marketing or brand management experience

  • Demonstrated track record of executing business-driven programs

  • Previous experience working within a franchised system a plus

  • Consumer Products experience a plus


  • Demonstrates high Emotion Intelligence (EQ) in order to establish strong working relationship with business partners, suppliers and support teams.

  • Strategic thinking

  • Ability to lead via influence, not authority

  • Strong organizational, analytical and presentation skills

  • Ability to take direction and execute with minimal supervision

  • Ability to think “outside the box” and persevere when faced with roadblocks

  • Development of fact-based business cases and post-program analyses

  • Proficient in Microsoft Office

  • Attitude of business ownership and accountability

Physical Demands/Working Conditions:

  • Position situated in Canton, MA headquarters

  • Standard office environment

  • Occasional travel to markets or partners offices (10%)

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.