Inspire Brands Associate Brand Manager - Dunkin' in Canton, Massachusetts
Support the discovery, development, and validation of product innovation opportunities aligned with business strategy and goals to drive brand growth. Work with cross-functional team to bring product offerings from ideation to testing, and then through launch and post-launch analysis. Supports annual brand plans, calendar programming and innovation pipeline for Espresso and Cold Brew categories for Dunkin'.
This role will sit in our Boston Support Center.
Lead a cross-functional team to test and launch products/programs, on time and with maximum effectiveness.
Partner with Culinary and Consumer Insights teams to ideate product innovation, evaluate opportunity size, and determine the positioning
Develop product briefs to kick off the XF team and lead the team on testing product innovation.
Assist in managing the national promotional calendar, helping to identify which products to launch (and ideal timing for those products) based on learnings through test or concept screeners. Help to prepare materials to present the business case for each product/program.
Work with XF team of R&D, operations, supply chain, demand planning, QA, commercialization, and legal to ensure products are ready for launch.
Partner with the operations team on in-store testing, evaluating product performance against set criteria, and drafting and reviewing readiness materials to prepare and educate Dunkin’ crew members on new products.
Write business briefs to kick off agency partners for all consumer creative associated with product launches. Partner with Brand Stewardship, Digital, Media, and PR teams to bring products to life.
Partner with business analytics team to measure and analyze the impact of programs vs. goals and objectives, to allow for continuous learning and improvement.
Assist with field and franchisee communication and collaboration.
Education and Experience Qualifications
4 Year degree in Business and/or Marketing degree preferred
Minimum 3 years of relevant Marketing, Product Development / Management, or Consumer Insights experience required (may include internships)
Required Knowledge, Skills, or Abilities
Creative and strategic thinking
Strong communications and interpersonal skills
Intermediate Excel and PowerPoint skills required
Experience working cross-functionally preferred
Experience with retail or consumer products a plus
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