Massachusetts Creative Jobs

MassHire Job Quest Logo

Job Information

Thermo Fisher Scientific Vertical Marketing Manager in Cambridge, Massachusetts

Vertical Marketing Manager

178440BR

When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of more than $24 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.

How will you make an impact:

Being a key member of the Pharma | Biopharma Vertical Marketing team, you will develop and execute global marketing programs using multi-channel go-to-market strategies for chromatography & mass spectrometry products, consumables, software, and workflows. Having the collaboration skills necessary to work within a broad team, across multiple businesses and departments, your marketing programs will excite and generate customer awareness of our products and capabilities, and actions will serve to shorten sales cycles, drive leads and increase revenues.

What will you do:

  • Create and develop marketing messaging, content, printed literature, digital marketing, social marketing and sales materials that communicate value directly to customers from pharmaceutical and biopharmaceutical industries of our chromatography & mass spectrometry instrumentation or workflows

  • Substantial focus on design and management of digital marketing strategy inclusive of display advertising, email marketing, website updates and marketing databases. Plan social media channels and content to ensure alignment to program level goals. Drive website traffic and digital growth

  • Work with content specialists to develop marketing assets and distribution plan

  • Analysis and strategic direction of end-to-end customer experience with a holistic view of all digital channels

  • Maintain knowledge of latest digital technologies and trends affecting marketing today.

  • Support the development of annual marketing plans to meet strategic and commercial goals,

  • Support development and monitoring of campaign budgets and tactics to ensure alignment of program level strategic goals

  • Support regional marketing stakeholders with content and messaging for local deployment of campaigns and marketing strategies

  • Ensure alignment and communication of marketing plans & actions with business unit, commercial, regional, and divisional marketing stakeholders

  • Track, evaluate, interpret, and report market and competitor trends. Maintain relevant knowledge of competitive activities and develop effective countermeasures

  • Support the creation and delivery of market-related sales training

  • Provide routine updates of successes, failures, and best practices to improve overall marketing efficiency

Who will you work with:

This is a broad and matrixed role. You will be required to collaborate with, and influence, several globally-dispersed groups including:

  • Vertical marketing leadership, application scientists, workflow product managers, and field market development managers

  • Business unit Product Management & Marketing teams

  • Divisional marketing stakeholders; including PR, media, Digital, marketing communications (MarCom) and marketing operations (MOPs)

  • Regional marketing, commercial managers, business development managers and sales-support stakeholders

Success metrics for the role include, but are not limited to:

  • Divisional sales to Pharma & BioPharma segment

  • Market visibility growth

  • Content generation

  • Timely delivery of campaigns to budget, lead, opportunity, and ROI expectations

How will you get here:

Education:

  • Bachelor’s degree required, preferably in life or physical sciences or marketing

  • Higher degree or marketing qualification preferred

Experience:

  • Experience in a life science marketing, product marketing, or market development role

  • Experience in marketing strategy, campaign, project planning, or project management is an advantage

Knowledge, Skills, Abilities:

  • Excellent business acumen

  • Ability to deliver creative and impactful messaging

  • Willingness to network and collaborate proactively to forge business relationships and deliver projects

  • Ability to prioritize workload and honor commitments

  • Ability to align, influence, and gain cooperation without authority

  • Ability to work independently on multiple projects in parallel

  • Have the foresight to seek market opportunities, and deliver compelling reasonings why we should focus on these

  • Ability to identify and communicate problems or impasses and propose resolutions

  • Willingness to learn and take feedback or coaching from peers and leaders, both in success and failure

  • Enthusiasm to play an active, positive role in driving team success and cohesion

  • Ability to travel 10%

  • Ability to operate flexible working hours to accommodate teleconferences with colleagues or customers in Asia, Europe, and the Americas

At Thermo Fisher Scientific , each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

DirectEmployers