Merck US Market Digital Campaign Analytics Manager, Associate Director in Cambridge, Massachusetts
The Digital Campaign Analytics Manager is accountable for working closely with Digital Campaign Marketers (aka Architects) to ensure that all US digital marketing strategy and execution can be measured to answer critical business questions and objectives. Using an industry-leading strategy and approach to maximize campaign optimization “in-flight” and post-flight to shape and influence the next campaigns. This manager will ensure that engagement teams with responsibility for the creation and pull-through of campaigns have the timely and actionable insights necessary to optimize customer engagement during campaign execution. The role will support a Business Unit in our Company's US Portfolio.
Work closely with Digital Engagement Teams (DET) to provide them with deep analytical insights and actionable recommendations to impact next digital iteration (in-flight) decisions based on data and learning.
Accountable for one of our Company's Business Units: Vaccines, Chronic Care or Hospital Specialty
Proactively align measurement metrics and analytics to campaign objectives during in-flight and post-campaign.
Define, build, analyze, monitor, and share key results and KPIs that inform marketing and customer strategy in a timely manner
Communicate data gaps and quality to Digital Marketing Data Scientists to improve performance to maximize results
Take measurement plan to web analytics team to create tagging and reporting that will support the campaign
Support the DET teams by develop testing plans and capabilities using digital A/B testing at the campaign level and provide insights quickly. Also, provide support with customer research and competitive analysis.
Be comfortable presenting to key partners in DET and share key learnings
Able to translate measurement plan in a concise and clear way so the analytics team comprehends what to deliver
Manage goal setting at architect level on a monthly and quarterly basis
Work with reporting team to support architect self-service needs
Digital Marketing Test Design is critical
Good understanding of web, media and content tagging and the impact of tagging can have on data quality
Strong communication and presentational skills
Ability to manage multiple clients with various analytic needs
Experience with segmenting and personalization of marketing campaigns
Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis
Strong appreciation of digital metrics especially in digital media channels
Must be comfortable working in ambiguous environment
Experience working in agile
Experience in visualization tools to help drive data adoption and knowledge across the organization
Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
Always curious and asking questions that would improve customer experience and engagement
Experience & Education Requirements:
Data-driven mindset with 5 plus years of work experience doing quantitative analysis at the digital campaign and customer level
Bachelor's degree in Business, Marketing, Statistics or Finance is required, MBA Preferred
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics, and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada, and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth .
Current Employees apply HERE (https://wd5.myworkday.com/msd/d/inst/1422$1533/rel-task/3001$14.htmld)
Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
US and Puerto Rico Residents Only:
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
No Travel Required
Flexible Work Arrangements:
Valid Driving License:
Number of Openings:
Requisition ID: R98034
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