Sanofi Group U.S. Brand Lead, Isatuximab - Cambridge, MA in Cambridge, Massachusetts

U.S. Brand Lead, Isatuximab

The Isatuximab U.S. Brand Lead will lead launch preparation and develop and execute innovative marketing and educational strategies and tactics that will result in achievement of objectives for first launch in multiple myeloma. This position is based in Cambridge, Massachusetts and reports to the Head of Transplant and Hematologic Oncology Marketing. Level will be commensurate with the experience of identified candidate.

Key Responsibilities:

  • Lead development and execution of the US launch strategy

  • Ensure development and execution of cohesive brand strategy across key stakeholders including HCPs, patients/caregivers and payers.

  • Foster strong partnerships with Medical Affairs, Clinical, HEOR, Market Access, Market Research, Regulatory, Legal, and other functions in developing the brand strategy, to ensure aligned objectives and implementation across all functions.

  • Demonstrate knowledge of the myeloma therapy area, market trends, cultivate strong relationships with customers in developing deep market insights, and customize brand strategy across various customer segments.

  • Develop and execute impactful unbranded and branded campaigns.

  • Develop digital strategy and lead tactical execution and achieve pre-defined ROI metrics and performance goals.

  • Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics.

  • In collaboration with Market Research, Analytics and Business Intelligence, track, monitor, and report on key performance indicators monthly. Execute monthly business reviews with cross-functional partners to ensure objectives are being met.

  • Manage annual budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets.

  • Manage advertising agency partner and other vendors to ensure execution towards objectives.

  • Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.

  • Manage long-range planning and all associated financial forecasting requirements.

  • Assume a leadership position in building a high performing team, including coaching and motivating team members.

  • Willing to travel 40% of the time.

Basic Qualifications:

  • Bachelor Degree and 10+ years product/brand management experience

  • Oncology launch experience and a deep understanding of the US oncology landscape

  • Direct-line management experience

Preferred Qualifications:

  • MBA or Master’s Degree

  • Multiple myeloma experience

  • Ability to quickly understand and communicate all clinical data / publications to support business objectives

  • Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership

  • Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize

  • Strong interpersonal, oral and written skills and the ability to interact professionally representing Sanofi Genzyme

  • Demonstrated ability to understand and anticipate customer needs (internal and/or external)

  • Demonstrated knowledge of the pharmaceutical/biotechnology regulatory environment and has proven track record of managing tactical design, messaging and execution

  • Well-versed in core marketing principles and able to conceptualize and articulate a vision for the brand that energizes all functional areas and stakeholders.

  • Sales experience in the pharmaceutical/biotechnology industry

Professional Skills:

  • Strong project management skills

  • Demonstrated analytical skills

  • Passionate and confident in team environment

  • Proven team player with ability to navigate cross functionally

  • Experience in leading teams

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.

Sanofi, Empowering Life