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Microsoft Corporation Sr. Product Marketing Manager - Apps & Data in Cambridge, Massachusetts

The Azure Apps + Data Cross Solution PMM is a newly created, highly impactful role responsible for winning US Azure market share through integrated GTMs to accelerate Azure Data Services and Application Innovation ACR. The role will create, market, and land a cohesive end to end US Azure Apps + Data GTM, in partnership with the WW Cross Solution Team, including a customer bill of material, use cases, marketing strategy, measurements and plan for impact.

The role will utilize Business Outcome Selling, including Industry Play Scenarios to develop a US narrative for customer/field use. Deliverables include but not limited to marketing campaigns, sales promotions, and partner incentives to drive Azure growth. The role represents Azure in the marketplace to ensure that new release features are recognized and understood. This role should be able to articulate the Microsoft Azure and competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The role is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.

US Marketing & Operations (USM&O) is the ‘Marketing and COO’ function for Microsoft United States (MSUS), also known as the US subsidiary. USM&O executes company strategy and priorities that enable us to achieve our business goals with a focus on B2B customer engagement by developing and executing on go-to-market programs (GTMs), Marketing Campaigns, and a Field Operating Model. Driving a common operating model across the US subsidiary ensures consistent, measurable execution and landing of priorities. Driving alignment with our internal corporate partners in organizations including Product Marketing, Marketing & Consumer Business (MCB), Worldwide Commercial Business (WCB), Engineering, and Field Leadership is also critical to our collective success, as is continuing to listen, learn and respond via rapid feedback loops.


Key responsibilities include:

  • Deep understanding of Azure Apps & the Power App Platform, how it drives Business Outcomes, and the associated ADS pull through (visualizations/database/data warehouse/analytics).

  • Land sales plays, customer campaigns, marketing activity and partner incentives.

  • Align with the Segment, Industry, and other key stakeholders to ensure the right systems, tools, and processes in place to enable market delivery and capture market share.

  • Understand the Azure Cloud Adoption Framework and how it applies the customer lifecycle and journey to the cloud.

  • Measure and understand the Apps + Data Cross Solution GTM execution and impact.

  • Diagnose challenges with the Apps + Data Cross Solution GTM and plan remediation for measured business impact.

  • Capture success trends in the Apps + Data Cross Solution GTM and amplify throughout Microsoft US for accelerated impact.


Experiences Preferred: Education, Key Experiences, Skills and Knowledge:

Experience: 5-7 years related experience

Bachelor’s Degree or higher

Preferred experience

  • A strong v-team leader with exceptional cross-group collaboration skills

  • Able to communicate clearly, concisely and effectively from the IT professional audience to through to senior level management and business owners from Microsoft partners.

  • Strong analytical skills.

  • Excellent communicator.

  • Experienced in core marketing communications functions.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form ( .

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.