Shire Sr Product Manager - Digital Marketing in Cambridge, Massachusetts

Primary Role:

TAKHZYRO is a first-of- its kind treatment for HAE, launched in August of 2018. TAKHZYRO is an injectable medicine indicated for prophylaxis to prevent HAE attacks in patients with HAE, 12 years of age or older. TAKHZYRO offers HAE patients the opportunity to significantly reduce or eliminate HAE symptoms with every 2 weeks subcutaneous dosing.

We are currently recruiting for a Sr. Product Manager to join our TAKHZYRO team.

The Sr. Product Manager, TAKHZYRO will be responsible for developing and leading key components of the digital brand planning and programs execution for HCP and Patients.


  • Work closely with the TAKHZYRO launch & marketing lead to ensure marketing plans align with the overall brand strategy

  • Lead the development and implementation of key digital marketing strategies and tactics to support brand awareness

  • Leads TAKHZYRO HCP and Patient CRM, Social Media Strategy and communications (Facebook, YouTube) and websites updates

  • Serves as the point of contact in the TAKHZYRO team to develop the TAKHZYRO conference sponsorship presence

  • Leads Internal communications efforts, including sales force excitement initiatives

  • Collaborate effectively with medical, regulatory and legal reviewers in CMLR to ensure all developed tactics are aligned with Shire standards

  • Collaborate effectively with the HAE in line team to ensure a synergistic approach

  • Act as day-to-day lead in the implementation of promotional materials, messaging, and programming

  • Act as Shire lead in project management with marketing agency partners

  • Manages assigned budget

  • Attends professional/ patient conferences and advisory boards (2-3 times/year)

  • Supports/leads other activities for a successful execution of internal and field based initiatives

Education and Experience Requirements:

  • Bachelor’s degree in Science and / or business and 4 years of commercial pharmaceutical (marketing, sales, marketing agency, and analytics) experience required. MBA is a plus.

  • Minimum of 2 years US marketing experience (required)

  • Launch experience (required)

  • Rare/Orphan disease marketing experience is desired (advantage)

  • Agency management experience (briefing/execution/budgetary oversight) required

Key Skills and Competencies

  • Must be a team player with strong self-awareness

  • Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines

  • Must take accountability for individual work and be able to influence others

  • Ability to work in a team and independently

  • Financial, analytical, and decision making skills

  • Must possess ability to be a fast learner, be creative and flexible

  • Ability to communicate objectives and results to a variety of audiences

  • Strong presentation skills and ability to partner with Sales staff

  • Adaptable and open to an environment of change

Complexity and Problem Solving:

  • Day-to-day decisions regarding tactical execution of brand are expected

  • Collaboration with cross-functional teams in which input will be needed to make strategic decisions

Internal and External Contacts:

  • Advertising agencies (vendor)

  • Medical Communications agency (vendor)

  • Public Relations agency (vendor and internal)

  • Event Management agency (vendor and internal)

  • Corporate Accounts / Managed Care (internal)

  • Sales (internal)

  • Business Insights (internal)

  • Global Marketing (internal)

  • Regulatory Affairs; Legal; Medical; Compliance (internal)

Other Requirements:

Ability to travel 25%, including some weekends.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.

Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.