Pegasystems, Inc. Sr. Marketing Automation Coordinator in Cambridge, Massachusetts
Sr. Marketing Automation Coordinator
Job Category: Marketing
Location: US - Massachusetts - Cambridge
Meet Our Team:
The Marketing Automation Team builds and maintains an “always-on” email program using artificial intelligence (AI) and data-driven testing methods. Our marketing emails automatically target clients, partners, and prospects with relevant and engaging messages, leading to important sales conversations and product enablement programs. The Marketing Automation Team is valued as the primary source for email best practice at Pega, and we are well-known for leveraging AI in marketing initiatives.
Picture Yourself at Pega:
You are comfortable using marketing technology and have experience or interest in marketing automation platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in groups as well as independently.
What You'll Do at Pega:
Set up and deploy email campaigns to support strategic marketing programs
Edit and upload carefully constructed HTML emails with adherence to best practices
Learn to set up Next Best Action emails in Pega’s advanced marketing platform (Customer Decision Hub)
Setup, monitor, and report on a/b tests to optimize marketing emails
Monitor campaign timing, targeting, and performance
Troubleshoot technical issues related to HTML, list segmentation and email execution
Become an email marketing expert, providing guidance and best practices to internal stakeholders
Maintain email campaigns, html email content, images, and offer details in an organized and consistent manner using Pega’s Customer Decision Hub
Design and implement automated email campaigns using Pega’s advanced artificial intelligence capabilities
Provide regular feedback to Customer Decision Hub Product Teams to suggest feature enhancements and bug fixes
Participate in the testing of new marketing application features
Who You Are:
You are comfortable using advanced marketing technology and have experience or interest in marketing automation platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in virtual, in-person, and independent settings.
What You've Accomplished:
Bachelor’s degree in marketing, business, statistics or similar discipline
0-2 years’ experience in a marketing role
Strong organizational skills and demonstrated ability to produce quality work in a timely manner
Experience with marketing automation platforms preferred but not required
Basic HTML experience required
Demonstrated professionalism and strong attention to detail
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 11677
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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