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Pegasystems, Inc. Sr. Marketing Automation Coordinator in Cambridge, Massachusetts

Sr. Marketing Automation Coordinator

Job Category: Marketing

Location: US - Massachusetts - Cambridge

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Meet Our Team:

The Marketing Automation Team builds and maintains an “always-on” email program using artificial intelligence (AI) and data-driven testing methods. Our marketing emails automatically target clients, partners, and prospects with relevant and engaging messages, leading to important sales conversations and product enablement programs. The Marketing Automation Team is valued as the primary source for email best practice at Pega, and we are well-known for leveraging AI in marketing initiatives.

Picture Yourself at Pega:

You are comfortable using marketing technology and have experience or interest in marketing automation platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in groups as well as independently.

What You'll Do at Pega:

  • Set up and deploy email campaigns to support strategic marketing programs

  • Edit and upload carefully constructed HTML emails with adherence to best practices

  • Learn to set up Next Best Action emails in Pega’s advanced marketing platform (Customer Decision Hub)

  • Setup, monitor, and report on a/b tests to optimize marketing emails

  • Monitor campaign timing, targeting, and performance

  • Troubleshoot technical issues related to HTML, list segmentation and email execution

  • Become an email marketing expert, providing guidance and best practices to internal stakeholders

  • Maintain email campaigns, html email content, images, and offer details in an organized and consistent manner using Pega’s Customer Decision Hub

  • Design and implement automated email campaigns using Pega’s advanced artificial intelligence capabilities

  • Provide regular feedback to Customer Decision Hub Product Teams to suggest feature enhancements and bug fixes

  • Participate in the testing of new marketing application features

Who You Are:

You are comfortable using advanced marketing technology and have experience or interest in marketing automation platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in virtual, in-person, and independent settings.

What You've Accomplished:

  • Bachelor’s degree in marketing, business, statistics or similar discipline

  • 0-2 years’ experience in a marketing role

  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner

  • Experience with marketing automation platforms preferred but not required

  • Basic HTML experience required

  • Demonstrated professionalism and strong attention to detail

Pega Offers You:

  • Gartner Analyst acclaimed technology leadership across our categories of products

  • Continuous learning and development opportunities

  • An innovative, inclusive, agile, flexible, and fun work environment

  • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Job ID: 11677

As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

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