Philips Sr. Manager, Marketing Automation ( Cambridge, MA) in Cambridge, Massachusetts
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may c ontact 888-367-7223, option 5, for assistance.
Job Description Summary: Sr. Manager, Marketing Automation
We welcome you to join Philips as a Senior Marketing Automation Manager for Philips North America in Cambridge, MA, USA.
The North America Marketing Automation Manager is responsible for understanding the digital buying journeys of our key audiences and working with our digital marketing and e-commerce team to develop recommended programs to support with an emphasis on utilizing Marketing Automation and CRM to properly develop and integrate pre- and post- nurture activities tied to an end-to-end set of digital channels. Core focus areas include owning a pre- and post- purchase scoring capability, developing a robust nurture practice, setting email standards and best practices, and having a key role in guiding data privacy decisions.
Develop the strategy, roadmap, and programs needed to drive a best-in-class marketing automation program to support customer engagement along the digital buying journey, partnering closely with Central and local market teams for alignment and support of execution
Successfully implement and develop an optimized lead scoring model for North America, integrated with our Campaign Management teams to drive lead management standardization and improvement
Own the development of a strategy and approach to building a pre- and post- purchase nurture capability – develop North America specific nurture tracks for our key audiences and work with the North America digital activation hub to implement
Set email best practice and standards and work with marketing stakeholders and digital teams to develop email programs to support marketing objectives and customer needs
Play a key role in helping guide data privacy discussions as it relates to our digital marketing program and activities
Drive improved marketing ROI through developing marketing programs to impact lead management and the marketing lead funnel
Recommend programs to increase the engagement of our database and to increase the number of contacts we can actively market to with digital programs, partnering closely with Marketing Operations and Central teams
Drive requirements for tech stack enablement (i.e. Marketing Automation, CRM) to support programs aligned to priorities of North America Digital Customer Engagement
Proactively suggest and advocate for new digital features and functionality to support higher customer engagement rates across the E2E decision journey (i.e. chat)
Closely work with the web strategy team and central digital teams to communicate requirements needed to drive digital enablement for our customers to more easily engage and to increase customer satisfaction and NPS, pre- and post- purchase
Based on Voice of Customers and NPS data, provided recommendations to test, iterate, and optimize nurture track performance, partnering with analysts
Partner with Businesses to ensure customer engagement strategy is meeting needs of the local market audiences and provide feedback and recommendations to enabling teams
Engage teams to develop and launch pilot programs to uncover new opportunities to unlock growth
Experience developing marketing automation strategy and nurture tracks and programs to support an audience journey from awareness through consideration, conversion, and post-purchase/loyalty
Understanding of email best practice and demonstrated work developing and executing programs across a diverse customer set
Digital marketing experience a must, including work developing and/or managing digital marketing omni-channel programs
Must have experience working with CRM (Salesforce a plus) and Marketing Automation platforms (Eloqua and/or Pardot experience a plus)
Important to have a thorough understanding of lead management (marketing qualified lead, to opportunity, to funnel stages, to win/conversion) and how to analyze and develop actionable recommendations for improving marketing ROI
Understanding of how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
Experience drawing on market and audience insights to structure pilot programs to test and uncover new growth opportunities
Ability to manage a complex and diverse set of stakeholders, across functions and geographies and to act as a liaison to marketing leadership
Exceptional project management skills
Excellent verbal and written communication skills
Demonstrated success delivering projects on time and within budget
High attention to detail and problem-solving skills
A hands-on, roll-up-your-sleeves, can-do attitude
7+ years of experience in marketing/digital marketing/marketing communications/marketing operations or similar
Bachelor’s degree. Preferably Marketing, Digital Marketing, Communications, Business Administration or related fields.
Healthcare technology marketing experience a plus
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223 for assistance.
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