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Massachusetts Institute of Technology Social Media Marketing Coordinator, Admissions in Cambridge, Massachusetts

Social Media Marketing Coordinator, Admissions

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Sloan School of Management

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Sloan School of Management

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Working at MIT offers opportunities, an environment, a culture – and benefits – that just aren’t found together anywhere else. If you’re curious, motivated, want to be part of a unique community, and help shape the future – then take a look at this opportunity.

SOCIAL MEDIA MARKETING COORDINATOR, Sloan School of Management, to serve as a key member of the Admissions team and manage marketing projects for Sloan master’s programs (MBA, MFin, MBAn, Sloan Fellows MBA, MSMS). Will collaborate with program and student services offices; plan and implement strategic digital marketing activities (social media platforms, event emails, content on influencer websites, and student blogs); work to increase the quality and diversity of leads, drive event registrations, and increase applications; and assist with day-to-day operations and other Admissions activities as necessary. Responsibilities include coordinating promotional activities for recruiting events, working with outside vendors; planning, implementing, and optimizing event invitation strategy, tracking, and reporting on registrants and attendees; creating event email invitations and forms in the Slate system; updating the event listing on Admissions’ websites; planning, implementing, and optimizing digital marketing strategy and maintaining content calendar across social media channels (Twitter, Facebook, LinkedIn, etc.); creating social media campaigns and designing and writing content based on marketing goals and messages; managing school profiles and event listings on top influencer websites; working with current students on content for blogs and social posts; and creating and generating detailed social media metrics and developing complex reports.

Job Requirements

REQUIRED: bachelor’s degree; at least one year of professional communications experience, preferably in a marking or events coordinator role; ability to excel in a fast-paced, team-oriented environment; discretion and good judgment with confidential information/issues; knowledge of social media metrics and best practices; Excel and PowerPoint proficiency; and excellent interpersonal skills for representing Admissions, MIT Sloan master’s programs. Experience with a CMS (WordPress, Ektron), CRM (Slate), and SharePoint highly desired. Job #17859-68/13/19

MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.