Blueprint Medicines Senior Product Manager, Patient Marketing in Cambridge, Massachusetts
Senior Product Manager, Patient Marketing
Location: Cambridge, MA
Requisition Number: 504
How will your role help us transform hope into reality?
Blueprint Medicines is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of AYVAKIT for patients with Indolent Systemic Mastocytosis.
What will you do?
You will build and optimize a DTC media and social plan, along with maintaining and improving a broad CRM effort across disease state and branded platforms. Reporting directly to the Patient Marketing Lead for AYVAKIT, you will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.
Own the implementation of the direct-to-consumer strategy across digital channels and tactics (e.g., paid media, social media, educational resources, digital, CRM)
Lead the creation and delivery of core consumer media and social assets in collaboration with cross-functional partners while using a data/insights driven approach
Implement and evolve patient CRM strategy and associated initiatives, inclusive of unbranded disease education and branded promotions
Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities
Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives
Ensure legal/regulatory compliance and medical accuracy of all patient marketing materials. Translate the brand science and strategy into patient-friendly terms to make a positive impact on patient’s lives
Interface and present to senior leadership on performance and other business critical information
Manage agency partner relationships, workflows, and related expense budgets
Manage commercial team marketing budget
What minimum qualifications do we require?
Bachelor’s degree required; MBA or equivalent advanced degree preferred
5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
Ability to travel 20% or as needed for conferences and meetings
What additional qualifications will make you a stronger candidate?
Consumer pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
Operational knowledge of medical, regulatory, legal review process
Rare disease experience preferred
Strong patient orientation with organizational, interpersonal, and presentation skills
Skilled at building and maintaining effective relationships and operating in a cross-functional environment
Results-oriented, exhibits leadership skills, and ability to influence without authority
Strong analytical, problem solving, and strategic thinking skills
Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action , we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.
This is the place where the extraordinary becomes reality, and you could be part of it. Patients are waiting. Are you ready to make the leap?
COVID-19 Vaccination Requirement
As a biotechnology organization, it is our responsibility to do everything we can to safeguard the health and safety of our workforce, our communities, and the patients we serve. That is why, prior to their start date, new hires must provide confirmation that they are fully vaccinated against COVID-19, or receive approval by Blueprint for an exemption for health reasons contraindicating the vaccines or sincerely held religious beliefs. Accommodation requests for either of these reasons should be made to TotalRewards@blueprintmedicines.com.
Equity, Diversity, Inclusion and Affirmative Action
At Blueprint Medicines, we foster a culture of equity, diversity and inclusion. A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law. We are also an E-Verify Employer. We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com.
For more information, please see our EEO-AA Policy Statement (https://www.blueprintmedicines.com/wp-content/uploads/2023/02/Blueprint-Medicines-EEO-AA-Policy-Statement.pdf) , the EEO Know Your Rights Poster (https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf) , as well as our Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .
Blueprint Medicines is a global precision therapy company that invents life-changing therapies for people with cancer and blood disorders. Applying an approach that is both precise and agile, we create medicines that selectively target genetic drivers, with the goal of staying one step ahead across stages of disease. Since 2011, we have leveraged our research platform, including expertise in molecular targeting and world-class drug design capabilities, to rapidly and reproducibly translate science into a broad pipeline of precision therapies. Today, we are delivering approved medicines directly to patients in the United States and Europe, and we are globally advancing multiple programs for systemic mastocytosis, lung cancer and other genomically defined cancers, and cancer immunotherapy. For more information, visit www.BlueprintMedicines.com (https://c212.net/c/link/?t=0&l=en&o=3623237-1&h=578810501&u=http%3A%2F%2Fwww.blueprintmedicines.com%2F&a=www.BlueprintMedicines.com) and follow us on Twitter (https://c212.net/c/link/?t=0&l=en&o=3623237-1&h=1719814007&u=https%3A%2F%2Ftwitter.com%2Fblueprintmeds&a=Twitter) (@BlueprintMeds) and LinkedIn (https://c212.net/c/link/?t=0&l=en&o=3623237-1&h=3064650885&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblueprint-medicines%2F&a=LinkedIn) .