Oracle Senior Manager/Director, Campaigns and Digital, SMB Apps - N.A. Marketing in Cambridge, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Management of digital marketing specialists to collaborate with line of business/region in designing new data-driven models and campaign optimization techniques to create customer awareness, engagement and predictive purchase intent. Responsible for driving Inbound Marketing activities delivering results to sales pipeline and revenue generation. Manages the team to ensure regional inbound demand generation business plan, goals and strategies are achieved. Collaborate closely with sales, product and field marketing to align resources and budget to vertical/line of business/region growth opportunities, supporting sales growth regionally and globally. Manages relationships with internal partners and external agencies.
Manages and controls activities in multi-functional areas of sections. Ensures appropriate operational planning is effectively executed to meet Corporate specifications. Practical internet knowledge. Software business management experience. Ability to manage multiple projects and priorities. Successful track record in management.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You have apassion for building campaigns that generate sales pipeline. You enjoy thinkingthrough each nuance of the buyer s journey as you create programs acrossdigital, nurture and social channels. You are intensely data-driven: you know what it takes toimprove marketing conversion rates and drive success. You love building a teamand making it a powerhouse.
Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.
*The Experience *
Big thingsare happening here at Oracle. As the Cloud leader, we offer the broadest suiteof Cloud solutions - and we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
If you relooking to elevate your career - and have fun doing it - you ve come to theright place.
This is anexciting opportunity to play an influential role on Oracle s North AmericaMarketing team. The Senior Manager (or Director) of Campaigns and Digital willlead integrated, digital demand generation campaigns and events for specificOracle solutions, targeting key personas.
Workingclosely with Product Marketing, Digital Marketing, Marketing Operations,Events, and Partner Marketing, the Strategist will create an integratedmarketing strategy, delivering tactics to drive growth through data-drivenmarketing.
Executive Sales Engagement: Planand communicate integrated marketing plan and activities to senior salesteams. Present to sales leadership andprovide consistent communications on status of plan execution and results.
Content and Messaging: Youwill work with a shared service content team to coordinate messaging andsupporting assets that maximize pipeline, revenue and awareness for designatedcampaign focus area. Together you will plan and identify the content and assetsto support activities such as online programs, webcasts, call campaigns, andevents that map to appropriate target audience and customer buying cycle stage.
Ongoing Marketing Management and Execution: You will leada team of campaign and digital strategists. You will ensure execution andmanaging to specific pipeline generation targets for designated campaign. You will manage lead generation/nurturingcampaigns by determining the most effective points of interaction to targetappropriate audience and meet defined metrics. Programs include cross channel activities that engage and nurture customersacross the customer buying cycle - from awareness through pipeline closeensuring the right assets and activities are implemented to support each phaseaccordingly. Adjusts within the campaign flow as needed to optimize pipelinecontribution.
Lead Management and Reporting: Regular review and analysis of team s MQLs to make sure activities aredriving leads with the most potential and develop and implement action plans toaddress gaps. Refine team plans based onreporting data to continuously align marketing plan with sales metrics.
10-12 years marketing experience with at least 4 yearsin Software/Technology marketing; Campaigns, Field, or channel marketingbackground helpful.
Strong management experience with runningdirect/virtual/cross-functional teams focused on specific goals/outcomes, ableto be effective in a highly matrixed environment
Strong focus on marketing metrics and continuouslearning/improvement
Has run enterprise-class marketing campaigns in thepast, in particular, demand generation and direct marketing with offers such aswebcasts, eBooks, virtual conferences, etc..
Must have solid understanding of market segmentation;strategy, planning and execution of marketing activities, both online andphysical
Excellent digital marketing skills and experience withbuilding digital teams. .
Very strong organizational and written/verbalcommunication skills; must be able to prepare presentations and be comfortablespeaking to groups; must be comfortable dealing with sales/executivemanagement; must be able to massage content to suite specific and targetingprograms, customers, and industries
Must be familiar with or able to quickly learn avariety of business application systems, including but not limited to: CRMTools, Eloqua, etc
Travel Component: *Minimal. *Approx. 10% travel within the United States and Canada may be necessaryto successfully fill this role.
Position Location: * Highly prefer candidates based within commutable distance toOracle office inNew York, NY*(Manhattan)
/Role is based in North America andrequires close coordination with virtual team/.
Be part of the innovation!
Title: Senior Manager/Director, Campaigns and Digital, SMB Apps - N.A. Marketing
Location: New York
Requisition ID: 18000DES
Other Locations: United States