Philips Senior Manager, Integrated Digital Marketing- Health Systems (Cambridge, MA) in Cambridge, Massachusetts
In this role, you have the opportunity to
Your role as Senior Integrated Marketing Manager is to work with marketing stakeholders across North America and our Health System portfolio of businesses to intake marketing campaign needs and develop a prioritized set of programs to meet audience needs across the end-to-end customer decision journey. You will work integrally across our North America marketing functions including Strategy and Engagement, Brand & Communications, and Digital Marketing & eCommerce to brief teams for successful program development and deliver to program goals. You will also play a key role in effectively managing team resources and budgets to maximize value realization as well as contribute to marketing growth plans.
You are responsible for
Partner with a group of marketing leadership stakeholders across our full Health Systems portfolio to identify and establish campaign programs to support our North American audiences along their entire decision journey
Decide campaign program priorities to support audience needs and market objectives across a breadth of online and offline channels
Work closely with North America marketing functions and especially in-depth with our digital team and in-house digital agency (‘Digital Hub’) to develop and execute programs to meet requirements and performance objectives
Enable decisions to maximize value realization through partnering with the analytics team to develop performance KPIs/dashboards and integrate with marketing activation teams to drive a regular review of program performance vs. goal and identify improvement actions
Contribute ideas and recommendations to marketing plans to drive higher value and impact of resources through program performance insights and market and audience insights
Engage marketing teams to develop and launch pilot programs to uncover new opportunities to unlock growth
To succeed in this role, you should have the following skills and experience
7+ years of experience in marketing/digital marketing/marketing communications/marketing operations or similar
Bachelor’s degree. Preferably Marketing, Digital Marketing, Communications, Business Administration or related fields.
Healthcare technology marketing experience a plus
Experience developing marketing program plans inclusive of offline and online marketing channels to support an audience journey from awareness through consideration, conversion, and post-purchase/loyalty
Digital marketing experience a must, including developing omni-channel digital marketing strategies and plans and successfully executing on those plans either directly or via close collaboration with agency support
Demonstrated ability to manage an indirect team to drive toward marketing program success objectives with an emphasis on digital channels
Understanding of how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
Experience drawing on market and audience insights to structure pilot programs to test and uncover new growth opportunities
Ability to manage a complex and diverse set of stakeholders, across functions and geographies and to act as a liaison to marketing leadership
Exceptional project management skills
Excellent verbal and written communication skills
Demonstrated success delivering projects on time and within budget
High attention to detail and problem solving skills
A hands-on, roll-up-your-sleeves, can-do attitude
In return, we offer you
Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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