Akamai Technologies, Inc Senior Business Analyst - Digital Marketing in Cambridge, Massachusetts
Senior Business Analyst - Digital Marketing
Cambridge, United States
Aug 05, 2020 Post Date
021718 Requisition #
Are you passionate about data visualizing in new and exciting ways?
Does your ideal day consist of strategic and critical thinking and finding solutions for complex data issues?
Join our digital marketing team
Our Digital Marketing team plays an integral part in collaborating with global teams across the organization in building and managing tech stacks and creating world-class content and campaigns for Field Marketing. Our primary goal is to measure and improve the optimization, targeting and messaging of our digital programs based on data analytics
Take ownership of designing new analytical solutions
As a Senior Marketing Business Analyst you are passionate about marketing data and digital marketing analysis. You are a versatile thinker who has experience with complex data, both narrative and numerical. We are looking for someone to collaborate alongside other stakeholders, developing data driven processes to illustrate our competitive differentiation
As a Business Analyst Senior, you will be responsible for:
Developing scalable reporting analytics that includes global customer and prospect search behaviors and digital spend analysis by region
Using quantitative and qualitative data to drive continuous improvement while developing connected digital global marketing initiatives
Interpreting trends and insights to inform marketing strategies and spend optimizations to yield the highest visibility results
Conducting forecasting models (monthly, quarterly and annual) to inform strategies and spend allocation adjustments
Preparing Stakeholder presentations that represent findings using graphs, tables, visualizations and monthly and quarterly reports
Do what you love
To be successful in this role you will:
Have 8 years of experience with a Bachelor’s degree
Have track record working with raw, disconnected or disparate data sources that result in meaningful analysis
Have SQL and analytical software experience particularly Tableau, Adobe Analytics, Google Analytics, Adobe Media Optimizer, Lytics
Have experience analyzing integrated marketing campaign results, optimizing digital media spend, measuring content and audience engagement
Have experience using data and analytics to measure digital media advertising on the pipeline
Display experience of working in a B2B environment
Show the ability to provide leadership in an entrepreneurial environment
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone.
We are happy to discuss flexible working options in this role, please discuss your requirements with the recruiter when you apply.
Working with us
At Akamai, we’re curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you’ll thrive here.
Working for you
At Akamai, we will provide you with opportunities to grow, flourish, and achieve great things. Our benefit options are designed to meet your individual needs for today and in the future. We provide benefits surrounding all aspects of your life:
Your time at work
Your time pursuing other endeavors
Our benefit plan options are designed to meet your individual needs and budget, both today and in the future.
Innovating on a global scale, we deliver our customers a fast, smart and secure intelligent edge platform. Working against a backdrop of digital collaboration, our highly skilled teams drive progressive solutions that have the scope to transform entertainment, business, and life in ways that we have yet to imagine.
Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will challenge and inspire you!
Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, gender identity, sexual orientation, race/ethnicity, protected veteran status, disability, or other protected group status.
About Akamai Technologies
Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn how Akamai is shaping the future of digital transformation, visitwww.akamai.comand follow @AkamaiCareers onTwitter,Facebook,LinkedInandInstagram.
Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more atwww.akamai.com/diversity.
Akamai Technologies is an Affirmative Action, Equal Opportunity Employer. If you'd like more information about EEO rights under United States law, please clickhere.
Akamai Technologies is an Affirmative Action, Equal Opportunity employer that values the strength diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status.
Akamai Technologies, Inc
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