Pegasystems, Inc. Regional Marketing Manager in Cambridge, Massachusetts
Regional Marketing Manager
Job Category: Marketing
Location: US - Massachusetts - Cambridge
Meet Our Team:
As the Regional Marketing Manager, you will coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and work with sales as they lead on the execution of Account Based Marketing campaigns.
Picture Yourself at Pega:
You will lead the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts. RMMs are empowered to “own” the Pega experience for accounts in their region, and to ensure that it tells the Pega story in a way that is most relevant to their situation.
What You'll Do at Pega:
Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of organizations with similar business models and challenges
Lead a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies and prioritization for marketing to each of the targeted segments
Partner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accounts
Be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
Who You Are:
7-10 total years of related experience
Excellent written and verbal communication skills
Exceptional interpersonal skills and flexibility to work effectively with people at all levels
What You've Accomplished:
Ability to navigate a complex org structure to build consensus around ideas and plans
Strong analytical skills and a demonstrated ability to leverage data to drive strategy and decision-making
Demonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 5892
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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