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Philips Regional Activation Manager, Campaigns - Hospital Patient Monitoring in Cambridge, Massachusetts

Philips Hospital Patient Monitoring is transforming healthcare delivery. We are partnering with our customers to tackle the complex healthcare environment - providing break-through patient monitoring solutions to improve the quality of care in the most critical care settings. We are building a platform for the future – connected, intelligent & secure – harnessing technology to enable clinicians to provide seamless care in- and out of hospital.

We are looking for colleagues who share our passion, motivated to make an impact in healthcare, harnessing technology to enable clinicians to provide the highest level of care for their patients.

Are you passionate about launching disruptive omni-channel marketing campaigns? Are you an expert in building targeted audience-based plans proven to deliver results?

In this role, you will define annual campaign activation plan, audience, messaging and channel tactics to deliver on our business and marketing goals. You will partner with our CoEs to localize assets, launch, measure and optimize campaign performance.

Your role:

You will own and contribute to:

  • Developing annual campaign activation plan and budget

  • Defining target audiences and campaign goals

  • Localized campaign messaging and assets

  • Building a learning plan across targets, media channels, messaging

  • Executing campaigns together with the digital CoE

  • Measuring and optimize performance

  • Creating dynamic ways to demonstrate our technology and impact

You're the right fit if:

  • Bachelor’s degree and 10+ years of industry experience

  • Master's Degree preferred

  • Experience in Campaign Planning & Activation or related functions

  • Experience designing, building and executing annual marketing plans

  • Familiar with digital campaign best-practices

  • Experience creating or tailoring campaign assets

  • Experience in marketing within healthcare, medical technology products or solutions

  • Results-oriented and commercial thinking

  • History of success in a complex matrix environment

You are a dynamic team player, who demonstrates the following skills:

  • Strategic and tactical planning

  • Analytics and data-enabled decision making

  • Strong and compelling communicator

  • Stakeholder management & cross-team collaboration

  • Project management capabilities (agile / lean)

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

  • Learn more about our business.

  • Discover our rich and exciting history.

  • Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

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It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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