InterSystems Product Marketing, TrakCare in Cambridge, Massachusetts
InterSystems empowers care providers and connects care communities around the world through clearly presented, easy-to-use and comprehensive health information. This Product Marketing leader will manage marketing for TrakCare, the world’s most proven EMR. TrakCare, which is sold only outside the US, has won regional and global Best in KLAS awards for the past two years. As an individual contributor within the Healthcare Market Strategy team, you will work closely with, and be assisted by, product teams in Cambridge, MA, and Sydney, Australia, TrakCare and International Sales leadership, Corporate Marketing, and regional teams across the world. You will drive product positioning, messaging, and customer initiatives to help continue TrakCare’s record of success.
Guide international market research and use market insights to develop comprehensive marketing plans and to evaluate the effectiveness of marketing investments.
Working with the healthcare market strategy team and regional teams, perform competitive assessments and develop global and regional product positioning, messages, content, and programs
Collaborate with regional teams to develop customer references, document ROI, and promote adoption.
In conjunction with regional teams, work with customers and business partners to tell their stories effectively to both their own customers and to our prospects.
Partner with corporate and regional marketing, analyst relations, and sales teams to drive new business, promote thought leadership, enhance market awareness, and foster customer success.
Assist regional teams with specific sales opportunities
Bachelor’s degree or equivalent; master’s degree preferred
10+ years of diverse health IT marketing experience with a track record of measurable results. Ideally experience will include work with one or more EHR or EMR systems.
Must have international experience; experience marketing to non-US government or regional buying entities is a plus.
Skilled at working with healthcare C-level executives, clinicians, technologists, industry analysts, and policy makers
Understanding of global healthcare delivery, policy issues, IT best practices, and EHR market trends, along with the ability to translate those concepts into market messages and business use cases.
Excellent presentation and writing skills
Ability to work well with remote teams around the globe and to lead without direct authority
Flexibility to travel internationally approximately 50%
InterSystems is the engine behind the world’s most important applications. In healthcare, finance, government, and other sectors where lives and livelihoods are at stake, InterSystems is the power behind what matters (TM). Founded in 1978, InterSystems is a privately held company headquartered in Cambridge, Massachusetts (USA), with offices worldwide, and its software products are used daily by millions of people in more than 80 countries.
External Company Name: InterSystems Corporation
External Company URL: www.intersystems.com