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IQVIA Omnichannel Marketing Advanced Analytics Consultant in Cambridge, Massachusetts

Omnichannel Marketing Advanced Analytics Consultant

We are seeking consultants for the Omnichannel Marketing Advanced Analytics (OM AA) team. Successful candidates will leverage their analytical skillset and experience in areas such as statistical analysis, econometric modeling, machine learning, reporting and optimization to relate sales or marketing activities to financial results. Through true collaboration with client and partner teams, this professional will be capable of acquiring, massaging, cleansing and structuring data from multiple sources to deliver key analytics-based insight to drive business decisions.

Responsibilities:

  • Collaborate with project leads and clients to gather business requirements

  • Translate client business problems into analytical problems and recommend data and analytical approaches/methodology to address business problems/issues

  • Work with project leads to define project scope and develop analysis approach

  • Extract and process large quantities of data from databases and other data marts in support of assignments

  • Use data extraction, manipulation, and interpretation to provide useful, actionable insights

  • Help create and analyze meaningful performance reports/analytic output as per the requirements and instructions using test and control groups

  • Under direction of more senior personnel, conduct analyses using advanced analytics techniques such as machine learning-based modeling; statistical/econometric modeling; customer segmentation and targeting; and ROI analysis

  • Report results of statistical analyses, including information in the form of graphs, charts, tables, and other visualizations (e.g., Tableau)

  • Implement solutions and provide recommendations that drive results for client campaigns and larger business objectives

Skills/Requirements

  • Master’s degree in statistics, business analytics, mathematics, economics, engineering, or another quantitative field required

  • 2-3 years of experience in executing analytics assignments

  • 1+ year experience in quantitative digital marketing arena

  • Background in working with pharmaceutical and/or healthcare data

  • Proficient in SQL, Microsoft Suite (Word, Excel & Power Point) and Tableau

  • Intermediate-advanced skills in R, Python and/or SAS programming

  • Keen attention to detail and track record of delivering high-quality analyses

  • Strong oral and written communication skills

  • Solid experience with statistical concepts, modeling, and experimental design

  • Self-discipline to plan and organize tasks to meet deadlines

  • Experience with large-scale databases and data integration techniques

  • Experience presenting quantitative results to specialist and non-specialist audiences

  • Proficiency in at least two digital marketing channels (Email, Mobile Alerts, Search, Social, Display, etc.)

The ideal candidate will possess quantitative analysis subject matter expertise and familiarity with industry issues and trends. In addition, a keen understanding of related businesses in the pharma / healthcare vertical.

#CONAJD

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.

IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare – and human health – forward. Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.

To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health. Thank you for your interest in growing your career with us.

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