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Harvard University Mkt Automation Coor in Cambridge, Massachusetts

54052BRAuto req ID:54052BRJob Code:403040 Coordinator II Location:USA - MA - Boston Business Title:Marketing Automation CoordinatorSalary Grade ( :055Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications:A minimum of 5 years prior work experience with at least 2 years in a marketing role requiredAdditional Qualifications and Skills:

  • Experience with Customer Relation Management and/or Email Service Provider tools. Hubspot preferred.

  • Understanding of email marketing best practices, including how they relate to CAN-SPAM and GDPR compliance.

  • Excellent written and verbal communication skills with a strong quantitative orientation.

  • Ability to think proactively and suggest solutions.

  • Ability to manage multiple projects with tight deadlines while maintaining a focused attention to detail.

  • Ability to work both independently and as a part of a lean team.

Additional Information:This position is approved for a 2-year term (with possibility of renewal/extension) which begins on the person's first day of employment.

During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens.

While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here. ( Department:Harvard Business School OnlinePre-Employment Screening:Identity Job Function:General Administration Job-Specific Responsibilities:

  • Create marketing emails and landing pages in Hubspot.

  • Coordinate with internal stakeholders and partners on project requirements, delivery of assets, and production timelines.

  • Perform email testing on new campaigns and ensure quality across devices and browsers.

  • Build, prepare, upload, and test email lists.

  • Coordinate key stakeholder approvals and feedback for email campaigns.

  • Develop, implement, and refine our marketing automation strategy across the acquisition marketing funnel.

  • Manage email calendar, monitor and report on campaign results.

  • Analyze email performance metrics and recommend adjustments to optimize cadence and performance.

  • Troubleshoot and resolve any issues that arise relating to email creation, deployment and delivery.

  • Provide guidance to key stakeholders and work with vendors on new marketing automation features and functionality.

  • Work across teams to ensure that email communications are timely, appropriate and optimized.

  • Other duties and projects as required.

School/Unit:Harvard Business School EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Job Summary:The mission of Harvard Business School (HBS) is to educate leaders who make a difference in the world. The HBS Online team, dedicated to delivering high quality business education through innovative online concepts, is in a period of rapid growth and expansion. Benefits include being part of the HBS culture of learning and exposure to the larger University setting, while enjoying a fast-paced and high-energy start-up environment.

Reporting to the Director of Digital Marketing, this position will coordinate, execute, support, and report on a variety of automated marketing campaigns across Harvard Business School Online. The Coordinator is responsible for the set-up, testing, deployment, and reporting for an assigned portfolio of email campaigns. The Coordinator will also manage project timelines and communicate with stakeholders regarding project requirements, status, and deadlines.