Harvard University Media/Communica Manager in Cambridge, Massachusetts
46593BRAuto req ID:46593BRJob Code:321059 Media/Communica Manager Location:USA - MA - Cambridge Business Title:Marketing DirectorSub-Unit:------------ Salary Grade:059Time Status:Full-time Union:00 - Non Union, Exempt or Temporary Basic Qualifications:Candidates MUST meet the following basic qualifications in order to be considered for this role:
Minimum 8 years of book marketing experience, ideally with expertise in backlist and academic marketing
Additional Qualifications:Candidates should be:
Experienced in managing staff effectively
Experienced in digital marketing
Highly motivated, results-driven self-starter
Additional Information:Harvard University Press has retained Market Partners International to conduct this search. In order to be considered a candidate for this position, applicants must apply directly through Market Partners International by submitting a resume and cover letter to firstname.lastname@example.org.
Department:HUPPre-Employment Screening:Education, IdentitySchedule:Full Time. Monday through Friday.Job Function:Communications Duties & Responsibilities:Background: Harvard College, around which Harvard University eventually grew, was founded in 1636 in Cambridge, Massachusetts, but it was not until January 13, 1913 that the Harvard Corporation established the entity known as Harvard University Press. The Press currently publishes around two hundred academic and trade titles each year as well as the digital Loeb Classical Library (loebclassics.com), a digital edition of the Dictionary of American Regional English, and other important works and series.
Summary: The Marketing Director will orchestrate creative traditional and digital marketing initiatives for approximately new 160 hardcover titles per year; work with the Senior Publicists to manage annual marketing budget; interface with the Harvard University Press sales team on both frontlist and backlist promotions; actively participate in the acquisitions process; mentor and lead the junior members of the marketing team; and create and oversee extensive backlist marketing initiatives.
Harvard University Press has retained Market Partners International to conduct this search. In order to be considered a candidate for this position, applicants must apply directly through Market Partners International by submitting a resume and cover letter to email@example.com.
Duties & Responsibilities:
Develop and oversee title-by-title marketing campaigns for Harvard University Press.
Develop and oversee academic and trade marketing strategy.
Develop and implement brand-building strategies in conjunction with Harvard University Press Director and sales.
Supervise marketing and publicity staff.
Oversee creation of two seasonal catalogs and two academic subject catalogs.
Review and provide feedback on proposals in acquisitions meetings.
Provide constructive feedback on book covers.
Interact with sales on all promotions, including in-store and electronic price promotions.
Work with special sales to develop organizational sales opportunities as well as author events.
Oversee the Harvard University Press website, including regular updates.
Interact in formal meetings, such as ed com, launch and list meetings, and on an individual basis with the other members of the sales and editorial departments, both in London and the US, to discuss marketing and publicity strategies for HUP titles and to help select and position books to optimize review attention.
Develop strategic plan for ongoing marketing of HUP’s backlist, including reissues, metadata, AMS and instore promotions.
Participate in inventory and first print decisions.
Develop advertising plans and copy for relevant titles.
School/Unit:Harvard University Press EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.