Harvard University Marketing/Sales Mgmt II in Cambridge, Massachusetts
47487BRAuto req ID:47487BRJob Code:CM0658 Marketing/Sales Mgmt II Location:USA - MA - Cambridge Business Title:Associate Director, Direct MarketingSub-Unit:------------ Salary Grade:058Time Status:Full-time Union:00 - Non Union, Exempt or Temporary Basic Qualifications:
Bachelor’s degree required.
Minimum 6+ years’ experience in professional marketing management including direct-response programs using mail, email, telephone and social media. Experience working in a development shop, preferably within higher education, is required.
Must have excellent computer skills. Knowledge of Adobe InDesign, Microsoft Project, PowerPoint, Excel, and HTML highly desired. Willingness and ability to learn these programs required.
Demonstrated ability to manage project teams required, including developing and implementing segment specific marketing plans, project schedules and budgets for existing and new programs.
Successful track record translating business needs into content driven solutions.
Knowledge of utilizing direct mail best practices, Web and interactive media for marketing communications purposes highly desired.
Knowledge of marketing research and analytics highly desired.
Knowledge of Harvard’s history and organization preferred. Knowledge of fundraising goals and techniques preferred.
Must complete a three month University probationary period. Must maintain an excellent attendance record.
Additional Information:Please include a cover letter with your application.
Skills testing may be a component of the interview process for this position.
The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department’s mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University’s fundraising efforts.
Harvard University Benefits Package
Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year’s Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year.
Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus.
Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.
Department:FAS Harvard College Fund, Direct Marketing & ParticipationPre-Employment Screening:Education, IdentityJob Function:Alumni Affairs and Development, CommunicationsDuties & Responsibilities:Summary:
This full-time exempt position on the Harvard College Fund’s Reunion and Annual Campaigns team reports to the Managing Director of Direct Marketing and Participation and is responsible for overseeing all aspects of the direct mail program. This includes identifying compelling messaging, defining effective segmentation and pool management, and aligning direct marketing plans to help achieve the goals of the Harvard College Fund.
The Associate Director of Director Marketing and Participation is a member of the team responsible for driving and executing calling, mail, email, and social media channels that annually bring in as much as 70% of HCF gifts. This position requires a strong command of direct mail fundraising principles and practices, a high level of organization, professionalism, and a mastery of annual fundraising paradigms.
Duties and Responsibilities:
Assists the Managing Director of Direct Marketing and Participation with overseeing the strategic direction of direct marketing channels (phone, mail, email, and social) and, in her/his absence, assumes leadership of the direct marketing & participation team. Ensures appropriate fundraising plans are in place and monitors ongoing activity of all channels to ensure coordination for increased effectiveness.
Establishes the direct mail appeal strategy. Uses analytics to inform ask amounts, segmentation, messaging, authorship, and timing. Devises and assesses several tests each year to gather data to inform future directions. Tracks and assesses results, trends and develops corresponding plans for optimal results.
Serves as project manager for all mail appeals for the Harvard College Fund, Parents Engagement Programs and Graduate School Fund.
Plays vital role in influencing and managing alumni participation rates in the Harvard College Fund. Coordinates closely with HCF staff to inform strategy related to participation-level activity.
Shares, with the Coordinator of Direct Marketing and Participation, the “on call” responsibilities by phone and email during evening and Sunday calling shifts, to address extraordinary call center issues.
Works with external partners and internal constituents to evaluate and capitalize upon areas of potential growth in dollars and donors.
Cultivates favorable relationships and works closely with colleagues across departments, including, but not limited to, Faculty of Arts & Sciences (FAS), Operations and Business Intelligence, Harvard Public Affairs and Communications (HPAC), and the Harvard Alumni Association (HAA). Regularly communicates direct marketing plans and shares samples of pieces with the fundraising team as they are sent.
In concert with FAS needs, works periodically on special projects in collaboration with the Senior Management Group and/or the FAS fundraising staff for the betterment of the overall fundraising goals and objectives.
The above covers the most significant responsibilities of the position. It does not however, exclude other duties, the inclusion of which would be in conformity with the level of the position.
School/Unit:Alumni Affairs and Development EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.