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Harvard University Marketing & Sales Analytics Ma in Cambridge, Massachusetts

55771BRAuto req ID:55771BRJob Code:405012 Admin Professional (N) Location:USA - MA - Boston Business Title:Marketing & Sales Analytics ManagerSub-Unit:------------ Salary Grade (https://hr.harvard.edu/salary-ranges#ranges) :056Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications:

  • BA/BS degree or equivalent education is required.

  • 6+ years of relevant experience in data analytics or business intelligence is required.

Additional Qualifications and Skills:

  • Familiarity with Salesforce.com (including Salesforce Reports, Dashboards, Tableau CRM Analytics Studio, and Marketing Cloud), Google or Adobe Analytics, Oracle Business Intelligence, and MS SharePoint is preferred.

  • Excellent documentation skills with ability to multitask, prioritize, and manage multiple ongoing projects.

  • Intellectually curious with a passion for improving and documenting data governance.

  • Understanding of basic statistical analyses methodologies.

  • Experience in executive education/executive development is a plus.

Additional Information:During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens.

While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.

Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement and exceptions may be found at the University’s “COVID-19 Vaccine Information” webpage: http://www.harvard.edu/coronavirus/covid-19-vaccine-information/.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here. (https://www.hbs.edu/employment/Pages/default.aspx) Department:Executive EducationPre-Employment Screening:Education, IdentityJob Function:General Administration Job-Specific Responsibilities:As part of the Harvard Business School (HBS) Executive Education Marketing & Sales team, you will collaborate with internal colleagues to manage CRM, web analytics, and survey data as a strategic asset. You will analyze and report on this data to provide insights that drive business decisions across HBS Executive Education. Candidates should have a data-driven mindset and the aptitude to present a compelling story about marketing and sales trends through quantitative analysis.

Primary responsibilities include:

  • Analyzing the marketing and sales funnel for Executive Education programs and providing insights for strategic decision-making.

  • Managing data requests and creating standard reports, templates, and dashboards so information is readily accessible to the Marketing & Sales team.

  • Aggregating complex data sets from multiple sources (Salesforce, Adobe/Google Analytics, Marketing Cloud, Oracle Business Intelligence, Qualtrics, etc.).

  • Socializing market insights through internal presentations and contributing content for monthly newsletter.

  • Creating and maintaining documentation for Marketing & Sales data and field mapping.

  • Partnering with Marketing & Sales team members on initiatives that drive data into Salesforce to ensure that the team is entering and cleaning data in accordance with governance and hygiene processes.

  • Serving as subject matter expert on data privacy for Marketing & Sales team.

  • Overseeing data hygiene and integrity strategy; liaising with the HBS Executive Education IT team to make sure Marketing & Sales processes are in alignment with overall HBS Executive Education data strategy.

  • Making recommendations on tech solutions for data hygiene and primary Marketing &Sales contact for implementation.

  • Providing oversight of existing tech such as LinkedIn API, D&B Optimizer, and OneTrust banner.

  • Training the Marketing &Sales team around data-related issues.

  • Supporting automated email marketing outreach to qualified prospects via Marketing Cloud.

  • Be responsible for other duties as required.

School/Unit:Harvard Business School EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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