RELX Group Marketing Manager in Cambridge, Massachusetts
Location: Cambridge, Massachusetts, United States
Ready for an exciting brand marketing challenge?
We have an exciting opportunity for an ambitious and enthusiastic digital marketing professional to join Cell Press as Marketing Manager, located in our new offices in Cambridge, MA. Cell Press, a division of Elsevier, has successfully published premium brand journals in the life sciences for over 40 years, and more recently has begun to expand with launches in new disciplines. An exciting opportunity exists to join the Cell Press marketing team to help successfully launch and establish a strong brand for the latest new journal in the portfolio.
The Marketing Manager will be responsible for the development and delivery of a comprehensive go-to-market plan to deliver a successful marketing launch. The primary focus is to establish a strong brand positioning within its core markets, and within the Cell Press portfolio, and the successful candidate will have a passion for developing brands that excite. If you love marketing analytics, we believe you’ll fit in very well to our team as we focus on delivering growth through a personalized marketing approach, driven by insight from customer data.
Specific duties include:
Develop and implement customer-centric go-to-market strategy and marketing plan informed by market trends and establish KPIs aligned to business goals.
Develop a strong brand positioning strategy, with a distinct value proposition, audience segmentation, and tactical marketing actions with measurable objectives in collaboration with internal stakeholders (editorial, sales, operations, finance, plus colleagues across the Elsevier group).
Partner with brand agency to develop visually dynamic creative and messaging which is consistent with the Cell Press brand identify and apply consistently across all media.
Leverage the latest technologies, including marketing automation tools, and be comfortable with continuous experiment, test, and learn approach.
Use marketing analytics to measure effectiveness, set benchmarks, and develop strategies for new approaches and marketing actions based on insights from behavioral data.
Drive strong internal communication around all aspects of marketing, be the project lead, and ensure alignment and buy in from the team on a regular basis.
Collaborate with media and communications colleagues to develop compelling marketing content. Collaborate with colleagues across all departments to identify cross promotion opportunities.
Compose internal communications about the journal’s development to be disseminated globally across all business units.
Create monthly reports about all marketing and PR activities for distribution to all key internal stakeholders.
Develop and effectively manage budget
The ideal candidate will possess the following:
Excellent communication skills
An entrepreneurial attitude, passion for winning and delivering results.
Driven by data, comfortable with experiment, test, change, and learn approach.
Degree level (BSc/BA) education
2-4 years’ experience in a strategic marketing/brand management/communications position.
Previous experience in in STM publishing is desirable but not essential.
Broad experience of the latest marketing technologies, including automation platforms e.g. Hubspot or Adobe
Comfortable with marketing analytics and some experience of tools, e.g. Adobe Analytics
Experience social media, content marketing and media relations
Commercial, financial and IT awareness
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or email@example.com.