Philips Marketing Insights & Analytics Manager - Proposition Insights Health Systems (HS) in Cambridge, Massachusetts
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
Support Philips’ business growth, identify strategic customer insights and needs to capture growth opportunities and set priorities/agenda accordingly to drive sustainable innovation in Health Systems. Proactively share insights with Business Marketing, Business and Market leaders to help them anticipate customer needs and develop powerful value propositions for new and existing products and solutions. Nurture a test and learn culture in our customer obsessed organization, while driving optimization and evidence-based business and marketing decision-making with experimentation. Drive increased adoption of intelligence information in business decision-making through the use of multiple communication tools/channels (i.e., presentations, newsletters, intranet, training and workshops) and collaboration with Business and Marketing leaders to drive understanding of the customer / user. Enable Philips business growth via world class Innovation Insights, capability development, thought leadership, and adoption of innovative (AI powered) research tools to drive real-time insight development.
You are responsible for
Ensure that the Customer is put at the heart of proposition development by bringing together all sources of consumer/customer/user feedback and distilling with research clear insights that ultimately lead to growth from the proposition being developed.
Bring a strong voice of the consumer/customer/user into the product development, launch and ongoing performance that leads to insights and actions that deliver growth
Delivery of winning propositions (including solutions and services), leveraging past learning and becoming more predictive in driving for winning propositions.
Ensure application of state of the art research and insight tools and technologies (e.g. AI in insight generation) and orchestrate implementation of standardized tools to drive for efficiencies, optimization and learning.
Provide insights that support the ongoing development of propositions in accordance with the consumer/customer testing framework
Identify user/customer needs, tensions and potential solutions that address those tensions together with Marketers
Synthesize sources such as competitive intelligence, pricing, market/industry trends, customer/consumer needs to help inform the development of new propositions or to identify opportunity gaps within the portfolio
Spar with Marketers on developing winning propositions, acting as the voice of the consumer/customer/market in shaping the proposition road map
Lead primary research into customer/consumer needs using innovative techniques that allow Philips to know the customer/consumer better than anyone else (including foundational / range research)
Distill fundamental consumer/customer insights that stimulate ideas for growth
Seek, together with the working team, faster, higher quality and more cost effective ways of gaining consumer/customer insight
Define audience, customer, buyer and user need spaces based upon economic, clinical and health economic trends and fore-sighting in close collaboration with MA&F and HEMA and translate this into opportunity spaces and source of business opportunities (including white spaces)
Support Portfolio Marketing to identify and understand key audiences and segments across the HS Portfolio
To succeed in this role, you’ll need a customer-first attitude and the following
BSc/MSc degree in marketing, business or an equivalent combination of education and experience
Thought leadership in applying customer insights methods and approaches
5+ years of working experience, in customer focused, complex, matrixed, multinational environment. Highly preferred to have experience in healthcare or medical device Marketing roles
Ability to navigate a matrixed, highly complex organization while building relationships and trust
Comfortable being resourceful and finding teammates who can help to achieve desired results
Able to manage multiple stakeholders, agendas, and projects simultaneously
High level of expertise in technical knowledge on emerging and innovative insights and analytics techniques, tools /platforms
Research, Analysis, and Problem Solving – foundational skill set in this role for qualitative and quantitative research and analyses. Must be adept at conducting desk research, aggregating and sifting through information from multiple sources to generate integrated reports and strategic insights
Effective Communication – written and oral communication professionalism for senior audiences. Ability to listen and respond in a dynamic conversation to reach common understanding and alignment, regardless of initial viewpoints
Guide and manage a consultant/outside vendor – translate business questions into a well-scoped project. Provide feedback to vendor’s work product and process to successfully and efficiently meet business needs
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
How we work at Philips
There are three core ways that define our ways of working – embracing flexibility, being at our best, and impactful collaboration. We believe this enables us to deliver an outstanding experience to our customers and create the best place to work for people who share our passion. We know just how important direct interactions are and work is more engaging when we are more frequently face-to-face, and that we experience better collaboration which drives innovation. While we have many different types of roles across Philips most require a combination of in-person collaboration with colleagues and partners, usually at a Philips location, and individual focus time, which can be done remotely.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you. Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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