Philips Marketing Content Strategist, Cardiology Precision Diagnosis in Cambridge, Massachusetts
**_Effective Tuesday, January 4, 2022, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips
- . Employees may request a reasonable accommodation._**
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
*Montana employees are currently excluded from this requirement at this time.
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to
Define and lead content strategy, prioritization, development and optimization from an audience-based marketing perspective for cardiac imaging and echo-cardiography solutions. You will report to the Clinical Content & Engagement Strategy Leader within the Precision Diagnosis cluster marketing team.
You are responsible for
Developing the key narratives, messaging, and programs to support sustained competitive differentiation and promotion for the suites of solutions value propositions Precision Diagnosis cardiology portfolio, working collaboration with content and engagement strategy leaders and portfolio marketing leader(s), aligned to the cluster and cardiology audience strategic plans
Drive primary and derivative asset types that can be leveraged across various channels and use cases.
Own governance of content creation in collaboration with marketing communications, relevant category managers within businesses, and clinical content and engagement strategy leaders to ensure successful execution of promotional plans.
Engage and collaborate with cross-functional participants and cross-cluster cardiology audience team (e.g. portfolio marketing, content and engagement team, clinical marketing and external parties) as needed to support content ideation, creation, integrated activation and measurement requirements
Manage meeting and resource schedules, workflows and deadlines associated with content development activities
Collaborate with other functions to gather the information needed to optimize content asset creation, performance and measurement. Implement, support and evangelize content marketing practices
Collaborate with marketing program owners, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content
To succeed in this role, you’ll need a customer-first attitude and the following
Bachelor’s Degree; Master’s preferred
10+ year background or expertise in product or solution launches in healthcare
10+ year background or experience in product and/or brand leadership roles in healthcare – device, informatics or pharmaceutical industries
Content strategy and project management
Cross-organizational collaboration and consensus building
Messaging and positioning
Written communications and presentation
Copywriting and editing
Budget, vendor and agency management
Internal influence and relationship building
Ability to create the next generation of leaders with experience in building and scaling teams, influencing cross-functional teams, and being part of a leadership team
Strategic thinker with excellent problem solving and analytical skills
Channels and content strategy background and delivery
Forward thinking and ability to anticipated consumer and markets needs
Conceptual thinker with proven able to synthesize conceptual thinking to operational functions
Team builder and able to influence peers and internal stakeholders despite of reporting lines
Effective communicator with internal and external stakeholders
Data Driven mindset with strong experience in decision making
Comfortable and able to thrive with ambiguity while managing critical stakeholders
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.
We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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