Philips Marketing Communications Leader - Precision Diagnosis in Cambridge, Massachusetts
We welcome you to join Philips Healthcare – Precision Diagnosis as a Marketing Communications Leader located in Cambridge, Massachusetts or home based .
Philips is the leader in improving people’s health and well-being, through important innovation.
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
In this role, you have the opportunity to
As the MarCom Leader, you will be responsible for translating the cluster, business marketing plan and the engagement strategy into a MarCom plan, specifying the deliverables and projects to activate these marketing plans.
You will act as the Brand Ambassador in the Cluster and lead the team of MarCom Specialists as a Center of Excellence in the Cluster; crafting the assets to support the cluster engagement strategy and campaigns as well as the assets to support product marketing plans – including marketing, communications, PR and other supporting needs, such as training.
You will manage the MarCom budget for the Cluster and on behalf of the Businesses and provide transparency to the Cluster, Business, and Marketing Leaders and also ensure a strong digital strategy for execution of communication plan(s) including channel strategy, metrics and mentorship.
You are responsible for
Create a yearly MarCom Plan based on the Cluster Marketing Plan, the Business Marketing Plan and the Engagement strategy, specifying required MarCom strategies, deliverables and projects and budget requirements for activation including timelines
Supporting the Portfolio Marketing and Content & Engagement Strategy team to define requirements for claims and evidence to create effective omni-channel messaging, assets and collaterals
Bring the coordinated campaigns to life with deliverables aligned with the CDJ (as defined by Engagement Strategy) and based on approved claims. This includes: planning, messaging development, creative development, asset creation and supporting the activation in the markets
Brand Ambassador for marketing colleagues in Clusters and Businesses and collaborate with Brand and HS Marketing to strengthen the global brand
Assets and marketing channels
Responsible for planning, creative briefing, execution and presentation of assets to support omni-channel campaigns/programs, including (brand) reputation and awareness, demand generation, Account Based Marketing, and Installed Base engagement strategies in close collaboration with Content & Engagement Strategy Leaders
Support product launches in collaboration with the Category Leaders and Product Managers in the Businesses, including support of communications, PR, social and training needs in line with the cluster marketing plan
Support selection and balance the relationships with agencies, agents and vendors, negotiates prices (with GPP support as needed)
Responsible for an efficient briefing and instruction for the MarCom strategy and guidelines for campaigns and projects, within the briefing
Measurement & Continuous improvement
Define the yearly Cluster MarCom budget, get it approved and manage the budget in the most efficient way to realize deliverables or projects (cost control)
Provide insights into the budget usage on Cluster, Business and Category level
Lead a group of MarCom and digital Specialists and takes care of the required resources and evaluation of results for efficient performance (also project management)
Lead project teams to drive MarCom deliverables meeting time, quality and budget
To succeed in this role, you should have the following skills and experience
University level degree in Marketing, product PR
15+ years of experience in communicating with multiple, diverse stakeholder groups, proven track record in media relations
Experience in Healthcare or Technology B2B , B2C, B2G Communications strongly preferred
Experience managing vendors and agencies
Experience in change management, as it relates to the culture and mind set of a complex organization, including capabilities building, process design, ownership and implementation
Proven track record as (senior) leader in a large global matrix organization with a variety of internal and external stakeholders
Certified LEAN Preferred
Ability to build the next generation of leaders with experience in building and scaling teams, influencing and forming relationships and cross-functional teams, being part of a leadership team and comfortable interacting and presenting to senior leadership
Strategic problem solver with high emotional intelligence, excellent problem solving and analytical skills
Forward-thinking and ability to anticipated consumer and markets needs
Customer-first, yet data-driven approach with strong experience in decision-making with/through data
Inquisitive and creative, paired with being comfortable growing in ambiguity while managing critical partners
Strong communication in interacting effectively with executives and all levels within the organization
You are a part of
Precision Diagnosis brings together connected diagnostic systems and integrated diagnostic insights - including imaging, monitoring, laboratory, genomics and longitudinal data - to enable a clear care pathway with predictable outcomes for every patient.
The MarCom leader reports to the Engagement and Content Leader of Precision Diagnosis.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video
Find out more info about Philips at www.philips.com/na/careers
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