Philips Key Opinion Leader Director in Cambridge, Massachusetts
In this role, you have the opportunity to:
In alignment with the Image Guided Therapy Chief Medical Office, develop a peer/stakeholder engagement strategy (including advisory boards, forums and on-line/in person platforms) to drive thought leadership awareness and IGT preference at audience (market segment) or C—suite level. Engage and collaborate with cross-functional participants (e.g. portfolio marketing, marketing operations, businesses’ and markets etc.) as needed to support content ideation, creation, activation of cluster marketing plans and strategies, including determining measurement requirements
Collaborate with marketing portfolio leaders, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate
You are responsible for:
Organizing strategic Ad Boards as required and ensure all input is captured and fed back to the cluster, business and categories
VOC back to the content and engagement leaders
Developing messaging with the content and engagement leaders
Identify both current and up and coming KOL’s to leverage for potential research and innovation projects as well as groom to be PHL IGT ambassadors
Develop and maintain a central KOL database (to be used/leveraged across all PHL HS clusters) which will also be shared the CMO office
Ensure a transparent and effective way of working for KOL selection and usage:
Ensure KOLs can be leveraged for account-based marketing activities, with up to date insight on available KOLs and governance to approach KOLs (e.g. one point of contact?)
Effective usage of KOLs: to pursue SFDC opportunities vs campaign vs gemba.
Clear approach for cross cluster collaboration, as well as market collaboration including customer success management / leveraging longer term relationships
Clear definition who classifies as KOL, clarity on role and expectations KOL
Clear process for identification, nurturing and relationship management of KOLs, effectively leveraging our organization
One source of truth, up to date database, status of prospect KOL
Deliver KOL strategy in line with cluster strategic priorities for portfolio
A strategy that supports the biggest opportunities (prioritized account segments in markets), focusing on the prioritized decision journeys (trigger and barrier) of portfolio’s
Targeting the decision makers, users and influencers of main audiences for portfolios
For portfolio’s and main supporting launches
Is aligned with 24-month campaign plan
You are a part of: Image Guided Therapy
To succeed in this role, you should have the following skills and experience:
Minimum of 3 years of experience in related area
Strong sales/clinical experience and knowledge with a deep interest in the Interventional imaging domain and/or knowledge of the minimally invasive space.
Strong organizational, leadership and influencing kills
Ability to prioritize
Ability to leverage business leaders to effectively maintain the relationship
In return, we offer you:
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
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