Job Information
Forrester Intern in Cambridge, Massachusetts
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Forrester is seeking a Social Media Intern to support our corporate brand and demand strategy and operations. In this role, you will work across the marketing team to execute on social brand and demand campaigns – and take a lead position in areas like scheduling/publishing, community management, content creation/review, social research, and analytics/reporting. You will work on social programs that build reputation, engagement, and community for the Forrester brand and drive demand among customers and prospects, particularly with leaders across technology, customer experience, and marketing functions.
This role requires a blend of analytical and tactical skills to best support and manage Forrester’s global social media presence. A strong understanding and passion of the social media landscape, trends, and platform is a must. Reporting to the Senior Social Media Manager of Corporate Brand and Demand, the role will operate in close partnership with the social media team and sometimes collaborate with the global marketing and Demand Marketing teams, as well as key cross-functional teams including Sales Enablement, Research, and Events.
Responsibilities
Owning key social operations such as:
Scheduling and publishing organic content to Forrester’s corporate social media channels
Managing the North America editorial calendar
Performing day-to-day community management (e.g., monitoring and response) across the corporate social media channels; listen and engage in relevant social discussions (about our company, competitors, and/or industry) from existing customers, prospects, and target audiences; flag new opportunities for the brand to support, interact, and respond
Supporting our employee advocacy social operations, including scheduling and publishing content to Smarp
Taking a lead in social content development:
Submitting copy and creative requests to the respective teams and reviewing drafts for critical feedback prior to publishing
Acting as a self-starter in writing appropriate social copy in collaboration with content owners and demand program leads (as needed)
Observing the evolving social media landscape:
Spearheading competitor and industry research as it applies to the social media world (e.g., what Forrester competitors are doing on social lately, creative inspiration, new channel offerings/updates etc.)
Updating our master specs document as needed to ensure all platform specs updates are communicated across internal teams
Helping with social analytics and reporting asks:
Creating reports using performance data from Sprinklr and other native or 3rd party tools
Being able to analytically look at data to draw observations and make strong recommendations for how we should strategically evolve our content
Identifying new opportunities for how we can better measure and report on social performance
Qualifications
Currently pursuing a degree within marketing, communications, journalism, or a related field
Experience in social media marketing preferred; B2B marketing, brand marketing, and demand marketing experience a plus.
Experience in working on successful social media marketing campaigns with a focus on growing audiences and delivering on engagement metrics (B2B experience a plus)
Solid understanding of the social media vertical, publishing, content creation, social distribution methods, and social analytics
Knowledgeable on how to leverage social media platforms like LinkedIn, Twitter, and YouTube for the purpose of driving brand awareness, thought leadership, and demand.
Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and within native social media channels.
Knowledgeable on best practices and current design needs/restrictions across LinkedIn, Twitter, and YouTube
Familiarity with managing paid social advertising campaigns a plus.
Is curious about the social media vertical’s constant evolution and how we can apply it to Forrester’s social growth.
Strong interpersonal skills and ability to work effectively with colleagues.
Excellent written and verbal communication skills; strong attention to detail with work and tactical executions.
Strong copywriting and copy-editing skills
Excellent time management skills, with the ability to prioritize, multitask, and work under shifting deadlines in a fast-paced environment.
Proficient in Microsoft apps and services (e.g., Outlook, Excel, PowerPoint, etc.)
Experience with Google Analytics and YouTube Analytics a plus
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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Forrester Research is an equal opportunity employer and is committed to providing a work environment that is free from all forms of discrimination, including sexual harassment.
Data Protection
The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
At Forrester, we’re bold. We make big moves, transform businesses, and define the future. We’re the people who challenge, who innovate, who dare to discover. We’re a community of smart people and vibrant voices coming together to do what’s right by our clients and each other. Our success is driven by curiosity, courage, and customer obsession. Here you can be bold at work. Join us and build an extraordinary future.
With you, we’re not just bold. We’re bold, together.