Shire HCP Alpha 1 Marketing in Cambridge, Massachusetts
Shire is now the leading global biotechnology company focused on serving people affected by rare diseases and highly specialized conditions. These diseases are often misunderstood, undiagnosed and life-threatening. Our 22,000 employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.
At Shire, we are dedicated to expanding, building and sustaining leadership across our key therapeutic areas through our extensive portfolio of products, innovative pipeline and collaborative approach to working with diverse partners around the globe. We strive to earn and keep the trust of our patients, their families and physicians, and all others who support and advance their care. Working together, the possibilities for our patients, healthcare partners and employees are unprecedented, with significant growth potential for our shareholders.
This Associate Director level position will lead the US Alpha-1 marketing strategy for the Alpha 1 product portfolio. The existing indication has a robust business in the US, so this individual will work closely with the US team to support their initiatives to continue strong growth trend. This individual will be a key part of the US Specialty Business Team, representing the HCP segment. Work with global team to develop business cases and gain support for launch, supply chain planning and long range planning for the US market. Develop all promotional materials, messaging and playbooks rolled out to the sales team. Strong marketing acumen: product launches, segmentation / targeting.
Key activities include:
Build, maintain, and disseminate long-range global forecast models in line with corporate and brand planning needs and mechanisms, based on facts and research. Establish and champion consistent application of best practices across the organization.
Collaborate with team members from marketing, market research, finance, competitive intelligence, pricing, and market access to make sure all relevant insights inform the forecasts
Work with commercial leadership to develop standard reporting systems and dashboards to facilitate measurement and early intervention via key brand performance metrics.
Develop US strategic plans and drive execution at the field level
Develop and execute content for national sales meeting, regional meetings
Provide input into Business Development initiatives throughout evaluation
Market analytics/data analysis to inform the strategy and decision making
Deliver expected results on complex, multifaceted marketing projects to support success
Drive key medical initiatives that will support disease state awareness and product growth
Matrix manage diverse multi-functional teams to deliver key projects
Develop and execute communication plans, messaging and branding campaigns.
Manage promotional budget and spend
Exceptional oral and written communication skills with the ability to present effectively to a diverse range of audiences.
Strong Vendor and KOL presence
Bachelor’s degree required - Master degree strongly preferred
Minimum of five to eight years of experience in healthcare marketing, preferably in pharma with experience in downstream marketing
Experience working in a global role strongly preferred
Proven track record in successfully launching new products and managing project teams.
Solid ability to understand disease state, treatment alternatives, market trends, financial data, and customer needs
Strong track record of collaborating with regional partners to execute a global growth strategy
Strong skills in the areas of pricing, reimbursement, and creative product/program development
Solid strategic planning abilities and business acumen
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Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.