Thermo Fisher Scientific Global Market Development Manager - Growth Protection Separation (GPS) in Cambridge, Massachusetts
Position Summary: Global Market Development Manager - Growth Protection Separation (GPS)
The Laboratory Products Division (LPD) unites deep scientific expertise, a collaborative culture and rich resources to deliver the lab equipment and consumables that our customers need to achieve their scientific goals - quickly, reliably and safely. Our smart lab solutions make it faster and easier for our customers to focus on what matters most - delivering answers and innovations that save and improve lives.
The Global Market Development Manager - Growth Protection Separation (GPS) will develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs within our Laboratory Products Division.
Based remotely with a preference of the East Coast US.
What will you do?
Develop strategic, multi-channel integrated marketing plans.
Guide the development of copy and creative content for identified markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation.
Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more.
Develop and manage a robust lead generation funnel.
Develop and execute new product launch plan and campaigns to drive revenue growth
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Commercial Partners, and other stakeholders.
Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials.
Maintain campaign metrics dashboards to measure the effectiveness of marketing activities.
Maintain knowledge of the trends and competitive activity.
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment.
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
Interact with varying levels of internal and external personnel including direct customer communication and public presentation.
How will you get here?
Bachelor's degree required in business, science, engineering or related degree.
5+ years of experience developing marketing strategy and successfully implementing marketing plans within the life sciences industry.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Strong business acumen and customer focus are essential.
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment.
Experience with marketing and voice of customer (VOC).
Travel is required (25%).
MBA strongly preferred.
Adept at building and maintain relationships with customers and key opinion leaders.
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance.
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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