Massachusetts Institute of Technology Director of Growth Marketing, MIT Technology Review in Cambridge, Massachusetts
Director of Growth Marketing, MIT Technology Review
Job Number: 19714
Functional Area: Marketing
Department: Technology Review
School Area: Libraries, MIT Press, Tech Review
Employment Type: Full-Time
Employment Category: Exempt
Visa Sponsorship Available: No
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Information on MIT’s COVID-19 vaccination requirement can be found at the bottom of this posting.
DIRECTOR OF GROWTH MARKETING, MIT Technology Review (MITTR)-Marketing, to drive audience acquisition strategies across paid and unpaid tactics and play an integral part in broadening the subscriber base and corporate brand as part of a fast-moving, data-driven group. Will be responsible for driving audience growth strategy and managing a motivated growth marketing manager in the quest of ROI-centric paid acquisition and audience development.
MIT Technology Review is a world-renowned, independent media company. Additional information about this and other positions is available in the "about us" section at https://www.technologyreview.com/about/.
REQUIRED: B.A./B.S. in marketing, marketing communications, or related field; at least five years’ experience with a website, online marketing agency, audience development agency, or media or publishing organization; thorough understanding of online business models and strategies; proven track record of successfully delivering sustainable growth of new and loyal audiences who deeply engage with content; ability to nurture audiences with cohesive strategies that drive subscription growth and reader engagement consistent with MITTR brand; proficiency with direct response principles and practices; understanding of how social media is evolving for different audience segments, specifically hands-on experience optimizing campaigns in-platform; knowledge of and experience with media buying models (i.e., CAC, CPL, CPC, LTV); experience with audience growth partnerships, affiliates, distribution platforms, and/or other referral-based marketing relationships; strong analytical skills and ability to identify trends and provide action-oriented insights; hands-on experience managing paid media audience acquisition programs; fluency with Google Analytics and similar web reporting tools; and interest in experimenting with new platforms and ability to pivot quickly and implement new processes quickly and accurately. Seek a self-starter and skilled people manager and cross-functional collaborator who wants to bring MITTR’s growth to the next level. Job #19714-10 6/9/21