Sanofi Group Director, Dupixent US Nasal Polyps HCP Marketing in Cambridge, Massachusetts
Primary Location: United States- Cambridge, Massachusetts
Lead the Respiratory US Dupixent HCP marketing efforts for the CRSwNP (Chronic Rhinosinusitis with Nasal Polyps) indication.
Competencies and expectations associated with this role include but are not limited to the following:
Continuous assessment and validation of brand differentiation and reasons to believe.
Continuous assessment and validation of HCP messaging, and ongoing refinement.
Unbranded and branded professional campaign lead.
Development and roll-out of HCP in-office support strategy and materials.
Customer segmentation and implementation strategies.
Development of the CRSwNP non-personal strategy across segments.
Continuous assessment for alignment with Dupixent franchise strategy and opportunities to leverage franchise synergies.
Support Field force recommendation, targeting approach, and requests.
Close collaboration with alliance co-promote partners.
CRSwNP lead for the Joint Review Committee (JRC); oversee all JRC meetings for CRSwNP HCP materials.
Manage advertising agency partner and other vendors to ensure proper execution of objectives.
Support the development and management of the Dupixent CRSwNP marketing budget.
Work effectively within the established corporate and industry compliance guidelines.
Bachelor’s degree and 5-10+ years’ experience in product/brand management, and/or strategic marketing, commercial / business development in the pharmaceutical or biopharmaceutical industries.
3+ years’ sales experience in the pharmaceutical or biopharmaceutical industries.
A comprehensive understanding of the key dynamics driving the US health care environment.
Ability to quickly understand and communicate all clinical data / publications to support business objectives.
A deep understanding of the respiratory market, particularly ENT space.
Understanding of market research, creative development and experience with the regulatory review/approval process.
Ability to interact widely and effectively both within the company and with co-promote partner (i.e., on an interdepartmental and interdisciplinary basis).
Demonstrated ability to understand and anticipate customer needs (internal and/or external).
Strong project management skills.
Proven ability to cooperate transversally.
Exceptional communication and presentation skills.
Experience managing an advertising agency and related budgets.
Demonstrated analytical skills.
Passionate, confident, articulate, and comfortable in a team environment.
Experience in international marketing (non-U.S.) within a complex, global commercial pharmaceutical or biotechnology organization.
Excellent organizational, interpersonal, and communication skills.
Ability to lead in an ambiguous environment across different functions and company cultures.
Strategic thinking and prioritizing capacity.
Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others.
Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance.
Ability to think creatively and lead innovative projects.
Performance orientation and ability to work and deliver along agreed timelines
High level of interpersonal/communication skills with ability to:
Communicate and present on different levels in the organization
Address the Marketing and Medical communities as target groups
Willingness to go the “extra mile”
Readiness to travel (up to 40% of time)
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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