Oracle Digital Marketing Manager, Search in Cambridge, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Oracle is seeking a creative results-driven Digital Marketing Manager to extend the vision for our Search efforts, to deliver great buyer experiences, drive pipeline and create revenue in support of the global Oracle Cloud HCM Pillar.
This is an exciting opportunity to lead the global strategy, design and implementation of our Search programs, through the development of a Search strategy framework in alignment with the team s overall digital marketing strategy, implementation of that strategy across multiple teams, creation and management of a testing and optimization framework (including A/B testing), and reporting out on Organic & Paid Search attributable traffic, leads, opportunity, and revenue as the primary metrics for success. This role is designed for a digital marketing professional who has experience in SEO, Search content strategy development, and Paid Search (especially content & landing page optimization), and excels in situations where building consensus across multiple teams is critical. The ideal candidate will drive results knowing that performance is dependent on many stakeholders, partners and vendors.
Build, drive and own the framework and strategy of our SEO and SEM programs globally, including content recommendations, test planning, optimization, and reporting, developing a cohesive long-term plan to constantly optimize and improve traffic and down-stream conversion
Partner with global Oracle Cloud HCM operations and analytics team, as well as the Corporate SEO team, to understand and own reporting on all organic traffic to Oracle s HCM sites, including traffic driven from high-volume or top keywords in addition to long-tail traffic. Track, report and communicate performance against KPIs to stakeholders, including regional field marketing leads, and executive leadership on a regular basis
Partner with global Oracle Cloud HCM Creative & Content team, making SEO-driven content recommendations, as well as site optimizations, to increase overall organic traffic, and to maximize conversion and down-funnel impact of traffic
Work with Oracle Cloud HCM product marketing team to ensure that SEO and SEM strategy covers all relevant keywords
Serve as day-to-day client for internal Paid Search agency, collaborating with the internal team to maximize Paid Search performance through content sourcing, landing page optimization, ad copy optimization, and any other needs
Partner with internal Paid Search agency to ensure that HCM is well-positioned to participate in any advertiser betas, including any creative development needs, lead management needs, or any other considerations
Partner with internal Paid Search agency to incorporate SEM performance into overall HCM Search performance reporting
Align SEM and SEO strategies across HCM globally, ensuring appropriate metrics are measured and an appropriate keyword testing & optimization plan is in place
Lead global Oracle Cloud HCM SEO and SEM plan implementation, from ideation to results, and rely on key stakeholders for execution
Be the absolute and self-sufficient subject matter expert in SEO and SEM, bringing in innovation and applying best practices in digital marketing, but lean on others to execute
Deliver on pipeline growth goals and revenue targets
Build innovation, optimizations and excellence in execution across initiatives
5 years of experience in SEO & SEM (for Enterprise or SaaS a plus)
Demonstrated success improving other search programs across KPIs like click through, conversions and pipeline generation.
Understanding of SEO, Paid Search, and digital marketing best practices and latest tools and trends
Understanding B2B marketing alignment with sales, and how Search fits into a cross-channel strategy
Strong project management skills and relationship building skills across various teams
Data-driven and very comfortable with handling and analyzing data, and building reports to track performance metrics including pipeline creation, revenue attribution and ROI
Comfortable presenting ideas and reports to stakeholder groups and leadership
Proven ability to solve challenging problems with creative ideas and persistence
Title: *Digital Marketing Manager, Search *
Location: United States
Requisition ID: 20000YEP
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