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Harvard University Digital Marketing Coordinator in Cambridge, Massachusetts

56572BRAuto req ID:56572BRJob Code:403134 Coordinator I Location:USA - MA - Boston Business Title:Digital Marketing CoordinatorSub-Unit:------------ Salary Grade (https://hr.harvard.edu/salary-ranges#ranges) :054Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications:2+ years of experience in marketing and program coordination or related fields.Additional Qualifications and Skills:Bachelor's Degree preferred. The successful candidates will have some knowledge and familiarity with traditional and emerging marketing channels; at least some knowledge of digital and multichannel marketing; excellent professional communication skills; ability to think creatively and innovatively; ability to follow processes but also adapt nimbly to the changing needs and priorities of an entrepreneurial team. The position requires analytical skills and data-driven thinking. Experience with Salesforce, Marketing Cloud, Google Adwords, Adobe Creative Suite, social media marketing, website content management systems (Drupal preferred), Zoom meetings and/or website analytics tools is a plus. Experience with web, SEO/SEM, email and social media campaigns.Additional Information: This Staff role may start as a remote position due to the COVID-19 pandemic and while restrictions are still in place. The current remote nature of this role is considered temporary and may change as the University continues to evaluate options. While we continue to monitor the evolving COVID-19 guidelines, local on-campus work may be expected for some roles. Harvard Medical School does support flexible schedules, subject to individual departments’ business needs.

Harvard requires COVID vaccination for all Harvard community members. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University’s COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University’s “COVID-19 Vaccine Information” webpage: http://www.harvard.edu/coronavirus/covid-19-vaccine-information/.

Please note that we are currently conducting a majority of interviews and onboarding remotely and virtually. We appreciate your understanding.

Harvard University offers an outstanding benefits package including:

  • Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 12.5 paid holidays, and 3 paid personal days per year.

  • Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.

  • Retirement: University-funded retirement plan with full vesting after 3 years of service.

  • Tuition Assistance Program: Competitive tuition assistance program, incredibly affordable classes directly at the Harvard Extension School, and discounted options through participating Harvard grad schools.

  • Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.

  • Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complementary health services.

  • Harvard access to athletic facilities, libraries, campus events, and many discounts throughout metro Boston.

    The Harvard Medical School is not able to provide visa sponsorship for this position.

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https://app.jobvite.com/TalentNetwork/action/campaign/w/NzM2NjU Department:External EducationPre-Employment Screening:Identity Schedule:40 hours/week | Monday-Friday | 8:00am to 5:00pmJob Function:Communications, General AdministrationJob-Specific Responsibilities:Reporting to the Associate Director of Digital Marketing and Creative Services in the Office for External Education at Harvard Medical School, the Digital Marketing Coordinator works across the marketing team to support the planning and execution of marketing strategies and tactics for master’s, certificate, continuing, and executive education programs. The Digital Marketing Coordinator will support the web and social media strategies for the Postgraduate Medical Education and Executive Education units. This individual will help execute upon marketing plans, collaborate on the creation of marketing materials and implement campaigns. The Digital Marketing Coordinator will assist the Associate Director of Digital Marketing and a team of Program Marketing Managers. He/she will also work collaboratively with cross-functional colleagues across the Office for External Education.

The ideal candidate will have experience with website management, content and social media strategy, analytics, marketing tactics, tools and technologies, and will also be willing and able to think creatively and propose out-of-the-box ideas. The candidate should be comfortable working closely and collaboratively in a small, dynamic team.

Typical duties:

• Support the program marketing team in executing marketing campaigns including web, SEO/SEM, email, and social and paid media

• Optimize two unit microsites, adding and updating content and page design in Drupal, creating new pages and implementing new features as needed

• Execute the marketing team’s social media strategy, including creating, planning, and maintaining social posts and channels; ensuring a consistent voice, look, and brand across all assets created for social media

• Prepare marketing reports by collecting, analyzing and synthesizing disparate data sources.

• Plan information sessions and other events by identifying, assembling and coordinating requirements

• Provide frontline support with prospect engagement

• Work within Salesforce and Marketing Cloud to execute marketing efforts including editing and drafting email marketing copy

• Serve as a liaison between Marketing and Admissions through communications and information sharing

• Work cross functionally with Education, Operations, Logistics, Faculty, Admissions and Business Development teams

• Work with Harvard Medical School IT on updates to the websites

• Perform market research activities, as assigned

• Manage central email box to engage prospective learners

• Suggest and evaluate new marketing approaches

• Administrative and support tasks for marketing team as neededSchool/Unit:Harvard Medical School EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Commitment to Equity, Diversity, Inclusion, and Belonging:Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

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