Microsoft Corporation Customer Evidence Marketing Manager in Cambridge, Massachusetts
At Microsoft, our strongest advocates are our current customers. They have used our technology to move their work forward to transform their organizations, companies, schools and agencies. Our job in Customer Evidence is to tell their stories. Additionally, it is our responsibility to support our future customers who want to hear from likeminded peers to help them make a buying decision. Happy and successful customers are our strongest advocates. They trust Microsoft and the impact our technology has had. Sharing our current customer stories with future customers gives our customer an opportunity to evangelize and celebrate their successes while supporting future customers with their important buying decision.
Our customer evidence lead is part of a strong team of digital marketers who care deeply about our customers digital transformations and missions and outcomes. Passion for customers and customer empathy will be essential for this role. Whether it is through customers sharing their story at events or customer voices in our marketing, you will inspire the team to keep the customer at the center of all we do.
In this highly visible role, this individual will work with external clients: technical and non-technical leaders in customer organizations of various sizes across various industries, including commercial, government, and non-profit; and internally with our field organization and product marketing teams to develop, curate and showcase compelling customer stories that demonstrate digital transformation for Microsoft. This role demands the ability to balance agility and attention to detail; creative vision with analytical rigor; and great collaboration skills with a proactive bias for action. Research has shown that diverse teams produce the best outcomes, andinthe US CMO we take that learning to heart. We welcome diversityinallits forms and work every day to create an inclusive culture.
Although the primary day-to-day relationship rests in the field with account teams, in this role, the Customer Evidence Marketing Manager owns the creation of our customer story strategy and the governance on how to grow and nurture those stories. In addition, are responsible for developing strategic plans to expand the reach of our customer stories across various channels. Active engagement with the field and leadership to understand their storytelling needs and support them with compelling, human centered stories in authentic customer voice. This role will manage our customer story agency of record from written brief to final asset delivery. Ensure customer story aligns to field and partner seller needs as well as the Go-to-Market strategy, corporate/campaign narrative, Cross-Solution Sales Plays and Industry Priority Scenarios. Manage production timelines and drive key stakeholder meetings and executive reviews.
-4 – 6 years of Customer Evidence/Customer Advocacy experience
-Strong customer centric mindset and demonstrated ability to put the customer first.Strong project management skills and demonstrated ability to manage multiple projects/deadlines and stakeholders simultaneously.
-Understanding of content needs for different digital platforms including social media.
-Clear and persuasive communication skills, both written and verbal.
-Naturally curious and interested in understanding people’s goals and motivations.
-Ability to lead and drive the production process from concept to execution.
-Experience with program performance tracking and communications.
-Recognized as a self-starter with a bias for action.
-Business acumen to ensure customer stories align to key business and marketing objectives.
-Ability to set priorities and be flexible in a changing and fast-paced environment, goal orientation with a strong bias toward action and tangible results.
-Creative problem-solving skills, and a growth mindset approach.
-Experience with the annual GTM planning and readiness rhythms to ensure content strategy and customer pipeline delivers new narratives and content types aligned to meet needs at key business moments.
-Ability to confidently present to and interact with executives and other senior leaders to influence and gain support, input, and approvals.
-Strong collaborator and team player able to inspire broad set of key contributors to work in partnership without direct authority.
-Willingness to embrace a growth mindset, experiment, and be curious to learn new things.
Operational excellence including strong command of details while balancing the big picture and communications objectives, and experience streamlining processes.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .
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