Philips Campaign Performance Analytics Manager - Activation Hub in Cambridge, Massachusetts
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
In this role, you have the opportunity to
Empower the team by providing the latest insights and reporting on activation from media as well as baseline reporting leading to increased performance for the campaign and always-on of all omni-channel activities. His/her focus is on campaign performance analyses of all activities and 360 reporting and ongoing reporting of the market.
Consequently, he/she will do this by gathering, consolidating, processing, and analyzing data. The data then needs to be translated into insights to steer business decisions. He/she is a single point of accountability ‘vis-à-vis’ of the Campaign Performance Analyst in the hub and all media outside the in-hub activities. He/she ensures effective communication within Activation Hub team.
You are responsible for
Focus on all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) supporting always-on presence for Personal Health.
Inform activation strategies by providing the market team with business / channel specific performance metrics including: Revenue, visits, conversion, campaign impact, etc.
Input into 360 reporting and ongoing reporting of the market. He/she provide input on performance and analysis for all media outside the in-hub activities (e.g. TVC).
He/she will create 360 reporting and ongoing reporting of the market for all campaign and always-on activities outside the activation team scope.
Drive increased adoption of data-driven decision-making and agile working (Build, Test, Learn), contribute to campaign optimization process and daily management activities in order to drive campaign performance via continuous improvement
You are a part of
The growth engine of the Personal Health team driving marketing excellence to support ongoing base business health as well as transform the business through new business initiatives. As part of the Marketing Team, you will work collaboratively with cross functional colleagues, connecting customer and consumers with personal care solutions improving health everywhere while growing as a business builder.
To succeed in this role, you must have the following skills and experience
Bachelor’s degree and 5+ year of related experience.
Understanding of the market, competition, technology and developments.
Professional knowledge of statistical methods and quantitative analysis.
Effective communication of analysis and proposals to different audiences, including senior management.
Own approach of analysis and problems.
Experience with site analytics tools (Google Analytics, Adobe Analytics, etc.) and dash boarding (Data Studio, Datorama, etc.) tools
Makes own choice of research items, within given strategy.
Makes combination of resources and different projections to show alternative scenarios or new possibilities.
Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
Excellent analytical thinking to be able to interpret large amounts of information and synthesize insights
Strong critical thinking to identify and synthesize patterns from emerging trends and translate into actionable recommendations for Philips
Project Management skills to effectively drive insight generation with in-hub media and campaign teams, local marketing team and media partner.
In return, we offer you
The opportunity to take your career to the next level in a world leading organization that is backed by a stable 120-year legacy of innovation. At Philips you’ll go as far and as wide as you aspire. The company makes sure of it through support of a formal development planning process, as well as countless opportunities to expand your knowledge and skill set through resources such as the Learning@Philips program, tuition reimbursement and mentor relationships.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal Employment and Opportunity Employer/Disabled/Veteran
- Philips Jobs